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User intent and title tags
realmaverick




msg:4507065
 8:47 pm on Oct 11, 2012 (gmt 0)

I run a website, strangely enough about widgets.

There are two main aspects to the website: 1. Galleries and 2. Download pages.

The galleries lead to a the download page for each widget.

When a user searches Google for "brand widgets", it's most likely the user wants to download widgets for the specified brand.

There are usually thousands of different widgets available for the users brand, therefore the gallery is most likely the best landing page. Fortunately if the user searches for brand widgets, they're presented with our brand widgets gallery. The current title of the page reads "Brand widgets - Domain".

However, if a user searches more specifically, for example a green brand widget, then they will almost always be presented with a download page for a green brand widget.

The issue arises, because there are actually many green brand widgets available and the chances of that specific one fitting their needs is slim. We have a page specifically for green brand widgets, but they never rank for these longer tail searches.

The biggest competitor in the niche, defines their gallery in their title as a download page. Their titles read "Download fluffy brand widgets". They have de-optimised their actual download pages by simply naming the pages "fluffy" for example.

This makes sense, when you're trying to have your galleries rank over your downloads page. However, it also seems a little misleading. Galleries are for browsing. So shouldn't the titles read "Browse fluffy brand widgets" and the download page something like "Download fluffy brand widget"?

Although I want my gallery pages to rank over my download pages, I also want both Google and users to understand the purpose of the pages, before they've even clicked through from the SERPS.

The final considerations are these; 1. Most of the traffic currently comes from the download pages. 2. Changing titles is potentially going to cause a loss of traffic.

Any thoughts or advice?

 

levo




msg:4507097
 9:45 pm on Oct 11, 2012 (gmt 0)

I would add a (mini?)gallery to download pages - related widgets or other brand widgets.

realmaverick




msg:4507104
 10:12 pm on Oct 11, 2012 (gmt 0)

Hi Levo, we have a "Users who downloaded this, also downloaded" section. As well as related tags.

The issue is a little more complex, in that not only are there brand widgets but also brand, model widgets. Often Google directs the user to an incompatible widget and the widgets in the mini gallery, are also for the incompatible model.

deadsea




msg:4507141
 12:59 am on Oct 12, 2012 (gmt 0)

So they have to click to a page about a specific widget where they can download it? That hardly seems misleading to me, as long as the widgets can be downloaded on the site with little hassle.

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