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Google Merges Trends and Insights Into One tool
engine




msg:4500809
 7:30 pm on Sep 27, 2012 (gmt 0)

Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data. We’ve updated the line chart and map using HTML5 based Google Chart Tools so you can now load the page on your mobile devices, visualize the results without scrolling, and get Hot Searches not just for the U.S., but also India, Japan, and Singapore.
New Google Trends [insidesearch.blogspot.co.uk]

 

tedster




msg:4501216
 4:12 pm on Sep 28, 2012 (gmt 0)

I appreciate the fact that the new, merged tool is mobile friendly:

We've updated the line chart and map using HTML5 based Google Chart Tools so you can now load the page on your mobile devices, visualize the results without scrolling

Interesting that there are areas of research that tap into this Google data - outbreaks of various diseases and predicting consumer buying habits, just to name two.

Catalyst




msg:4501230
 4:49 pm on Sep 28, 2012 (gmt 0)

Darn! Was working on a blog post about using "Insights" for Local keyword research and had all my screen shots done in the OLD one. Now have to start over.

What I liked before is that you could GEO locate your search. So for instance if you compared "Personal Injury Attorney" and "Personal Injury Lawyer" and set your location to LA, you’d see the former gets more searches. BUT if you set location to New York, you'd see that more people there search for "Personal Injury Lawyer".

At 1st I could not get the LOCAL results I wanted. Took me a few tries to figure out cuz the UI is so subtle but I was finally able to do it. Just doesn't display the GEO info as clearly as it did before.

So for local, I prefer the old one.

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