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Breadcrumbs in search results

Msg#: 4489487 posted 3:51 pm on Aug 29, 2012 (gmt 0)

We recently completed the move of most of our website into a CMS. The site has thousands of pages, and part of the change included adding a breadcrumb on the tops of pages so visitors who landed on an interior page could easily back up and find more about the same topic.

I just noticed today that in Google search results, some of the results show up with the title as the full link to the page, but then underthat, where they put the actual URL in green, what shows up is the breadcrumb trail MINUS the article referenced in the title.

(ie, instead of site.com/section/page.html, what shows up is site.com/section/

So if someone clicks on the green link instead of the title, they will get to the category page.. and then may have a real hard time finding the article that showed up in search, because it may not be near the top of that page.

Is that the way breadcrumbs are supposed to show up in Google? Or do I need to tell the company that did the programming for us to make a change? If so what kind of change?



Msg#: 4489487 posted 5:47 pm on Aug 29, 2012 (gmt 0)

Yeah that's the way they're supposed to work.

I have rich snippet crumbs on many sites, I'll say not to worry about it as very few people click them. (But they do make your SERP listing, as a whole, standout more)


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Msg#: 4489487 posted 7:05 pm on Aug 29, 2012 (gmt 0)

Did you actually try the link? My breadcrumbs on a product page on the ecommerce sites show that way:

example.com > category

But if you click on it, it actually takes you to:

example.com > category > subcategory > product.html

Not how I would have arranged it, but I can live with it.


Msg#: 4489487 posted 7:37 pm on Aug 29, 2012 (gmt 0)

Yes, I did click on it, and it takes me to the channel page, not the article page.

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