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SEO - Actionable quick wins

 1:30 pm on Aug 21, 2012 (gmt 0)

Hi all,
I was hoping to start an open forum on some quick wins for SEO so we can share and discuss the endless possibilities of what can be achieved.

What I'm hoping to see what we can achieve is things can be researched, completed and signed off within a few minutes (<10 for each). Therefore if we have a list of a few things, then we can refer back to them and expand per client.

Remember 'title tags' is not an SEO quick win as it's too obvious and you can't audit a site in under 10 minutes + there's too many variables. A good example would be - Add a Google Advanced segment for social traffic - done!

Here's what I have so far.

#1. Check in Analytics for any increase of inbound keywords for X period comparing Y period.

#2. Suggest 5 more keywords to target

#3. Refer tools and convey benefit

#4. Links in emails

#5. LinkedIn profile building

#6. Occupy all brand names for social and other channels online

#7. Setup Google alerts for brand / non brand terms

There's the first 7 that came to my head. Any ideas?




 6:20 pm on Aug 21, 2012 (gmt 0)

I like using things like Twitter and Google Alerts to stimulate new ideas for keywords. What vocabulary are people actually using around a topic, you know?

These methods also help me spot what I call "content holes" - topical areas where the market is hungry for information.


 7:22 pm on Aug 21, 2012 (gmt 0)

Indeed, but how are these wins that can be related to anyone within a couple of minutes research / action time?


 7:27 pm on Aug 21, 2012 (gmt 0)

The alerts/searches take only a few minutes out of a day - and when the new idea hits, it can also be very quick to execute.


 7:31 pm on Aug 21, 2012 (gmt 0)

Thanks dude, I've got that one already. Care to share any types of searches you do?


 7:31 pm on Aug 21, 2012 (gmt 0)

New competitor check! My clients are always forgetting to tell me when they notice new competitors, so I have to do quick SERP checks from time to time to see who's still there, who fell out, and who's new.


 7:35 pm on Aug 21, 2012 (gmt 0)

We don't do that dude, it's always about what we can get for the client rather than what others are doing and how to compete on some level with them. In your experience what are your top 5 / 10 SEO quick wins?


 7:38 pm on Aug 21, 2012 (gmt 0)

Then I probably don't have anything useful to offer you.


 7:46 pm on Aug 21, 2012 (gmt 0)

And netmeg's a dudess:-)

I have nothing to offer since I never consider "quick wins", almost everything I construct is evergreen content therefore I need to get it right first time or not bother at all.


 7:57 pm on Aug 21, 2012 (gmt 0)

Well I think you're wrong as a fundamental part of any client relationship is to have a solid on going strategy (but again), what I'm referring to is cheeky little tit bits that can be added to being in extra value, whether it be a new suggestion, a tool that is relevant for them to trial, one or two things that may not have necessarily made it into the long term view.


 8:19 pm on Aug 21, 2012 (gmt 0)

It really depends on the type of site(s) one is constructing. I specialise in corporate brochure sites for high value products and very rarely need quick fixes for anything, in fact in 18 years I can't think of ever having needing something.

I don't touch ecommerce, interactive or daily/weekly maintained projects.

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