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Google is now rewriting all my page titles

 5:54 pm on Jul 30, 2012 (gmt 0)

Since the big peak in google crawl rate from last Friday, Google has started to rewrite all of my page titles in the SERPs. MUCH worse on Google UK Mobile search than regular Google UK search results. ie. some of the page titles aren't rewritten on normal search.

Basically I usually try to target 2 keyword phrases in each title, and google is stripping out both and putting what Google things my title should be. So originally it was:

<keywords 1> - <keywords 2> | <Company Name>

Now it is:

<keywords 1> - <Company Name>

Where keyword 1 is sometimes changed too a little.

More and more pages are changing each day....

Anyone else seeing this?



 11:43 pm on Aug 9, 2012 (gmt 0)

Does the brand name match the search term somehow?

Title alterations are dependent on the search term and different searches brong up different title variations.

Robert Charlton

 3:31 am on Aug 10, 2012 (gmt 0)

Does the brand name match the search term somehow?

No, as I'd noted...
Queries are brand name independent.

To be more complete... vocabulary in brand names and queries don't literally relate to each other.

Also, a PS to my post above... this was the first example of title rewriting I'd noticed on GorillaGuys.tld (not that I've spent much time dwelling on it). Because of earlier examples on this thread, though, I purposedly tried a query for a page with a long title that targeted several different phrases on the page. Though I was observing the rewritten title around the time of my post, I'm not seeing it now (on GorillaGuys.tld), either for the query that brought it up before, or for anything else I can throw it at.

This makes me believe it may well have been a test. It will be interesting to see whether it comes up again. Most likely time, I assume, would be on another day but at the same time of day.

Also, to be noted regarding this same page on BrandA.tld... if I search for a generic phrase, one that collectively sums up all the various entities listed in the 86 character title, BrandA.tld ranks #6 and the title is rewritten to a 40 character title, in the form...

Summary Query Phrase - BrandA Widgets

The summary phrase reflects both navigation anchor text and text on the page, which exists in both sites. While it accurately sums up all the specific phrases collectively, no one searches for the summary phrase, which is why I didn't target it.

For the same query, the GorillaGuys page ranks 50 positions lower (exactly), and the title in the serp has not been shortened.

[edited by: Robert_Charlton at 3:32 am (utc) on Aug 10, 2012]


 3:31 am on Aug 10, 2012 (gmt 0)

A good majority of the titles Google was rewriting went back to normal last Saturday. They have stayed as is all week.


 2:21 pm on Aug 27, 2012 (gmt 0)

@Martin Ice Web, did yours go back to raw titles as well?

Martin Ice Web

 2:30 pm on Aug 27, 2012 (gmt 0)


no, we still have some pages with our company name added to the sites title.


 3:59 pm on Aug 27, 2012 (gmt 0)

I'm gonna one-up the OP on the re-write. I have a website title as follows:

keyword 1 | keyword 2 | keyword 3

No matter how you search, the title always shows in the SERP as:

keyword 1

No brand name, nothing, just "keyword 1". It's been like that for months.


 4:11 pm on Aug 27, 2012 (gmt 0)

Hello everyone, I really liked the way has taken "Page Title" + "Description" for my keywords. Earlier it use to be just "Company Name" as title. The first I saw this was on 19-Aug-2012. I am not sure if Google did changed anything on that day?

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