tedster
msg:4472610 | 9:35 pm on Jul 4, 2012 (gmt 0) |
I'm seeing some experiments with the Google Shopping results, too - some with one inline results like the old days and some in the Adwords area.
I also thought the recent dominance of the Products offerings was over the top. It must not have tested well for Google and this new round of experiments is quite welcome all around, I think.
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McMohan
msg:4472681 | 6:01 am on Jul 5, 2012 (gmt 0) |
| It must not have tested well for Google and this new round of experiments is quite welcome all around |
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Ted, After Google announced Google Shopping (Product Listing Ads) replacing old Product Search (Base), they have been experimenting with the layout. They removed the free shopping results for a while and kept only the PLA and sometimes both were showing. I don't know which way it is going, if they will remove the shopping results entirely from the SERPs or not, but as part of Universal results, I thought shopping results made sense for product queries.
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arikgub
msg:4473443 | 6:52 am on Jul 7, 2012 (gmt 0) |
Don't worry, in the end the product ads will NOT be placed where they help organic CTR. That's the whole point of Google experimenting with different placements: to place them where users clicks on them and not on the organic.
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Bewenched
msg:4473496 | 4:39 pm on Jul 7, 2012 (gmt 0) |
With google shopping no longer free of course they are going to have the shopping advertisements prominently displayed.
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SnowMan68
msg:4473498 | 4:52 pm on Jul 7, 2012 (gmt 0) |
I think they were even more prominent when displayed inline with the organic serps. Now they are moved over to the top right when I do most searches. Google had already been displaying adwords with pictures over there prior to this change.
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tedster
msg:4473499 | 4:58 pm on Jul 7, 2012 (gmt 0) |
| With google shopping no longer free of course they are going to have the shopping advertisements prominently displayed. |
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In the US at least, there are legal guidelines that make it mandatory to label paid ads in some clear way. Adwords (the top listings) have already been pushing on that envelope pretty intensely for a while. I don't think the Shopping Results can afford to take it any further.
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