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Competitor hurting my client's brand name and reputation
sunny_kat

10+ Year Member



 
Msg#: 4470432 posted 12:54 pm on Jun 28, 2012 (gmt 0)

One of my clients competitor has created a service comparison page on his website clearly showcasing the logo and name of my clients company. The page is appearing in Google top 3 for my clients brand name.

Is there anything I can do to get this page out of Google index. I have already reported the page to Google Phishing Filter

 

goodroi

WebmasterWorld Administrator goodroi us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4470432 posted 5:45 pm on Jun 28, 2012 (gmt 0)

If it is a legitimate comparison and they are not claiming to represent your client's brand, it would likely be legal in the USA under the Fair Use principle.

I would suggest using some simple, old fashion reputation management methods. Launch multiple sites (repair site, forum site, blog site, etc.) to crowd out the top ten. Also think about building up the social profiles (facebook, twitter, etc.) and then pointing links to them so they also rank in the top ten.

If what he is doing is legal (check with your lawyer) then you can also return the favor and create a comparison page to start ranking for his brand names.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4470432 posted 6:04 pm on Jun 28, 2012 (gmt 0)

Also there's what I consider to be Step #1 of any reputation management crisis. If the negative evaluation is true in any way at all - then own the problem first, fix it next, and then make a lot of noise about the fix. That not only is honorable, it can start such a positive buzz online that your rankings soar.

I've worked with a lot of reputation management situations. No matter what you do, you can't usually achieve a quick fix. It's a many month, even a many year process in most cases.

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