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Creating a new site to recover from a Penguin hit
cclayton




msg:4470418
 11:50 am on Jun 28, 2012 (gmt 0)

Hoping some people can offer feedback, I have a penguin hit site... lost 90% of its organic traffic. I have cleaned up the link profile massively and this has lead to a better anchor text diversity (what I considered the major issue).

Now I am waiting for the next Penguin Update to see if this has any impact, but I am also debating whether to create a new site with reworded data on it (but basically a duplicate) in case rankings don't return. I cannot continue with the rankings as they are its killing my business and I don't want to wait another 2 or 3 weeks for an update and to see zero improvement.

If I am going to create a new site are there any recommendations? I want to keep the old one up as it is still drawing in people from Yahoo and Bing and in case rankings do return. Anyone in a similar position?

[edited by: tedster at 1:18 am (utc) on Jun 29, 2012]
[edit reason] fix important typo [/edit]

 

tedster




msg:4470740
 1:33 am on Jun 29, 2012 (gmt 0)

A new site could provide some sales for a while - but you still need to market it, attract a backlink profile, etc, etc. And when you're done, you just might be competing against yourself for resources. Maintaining two sites takes more from your company than one did.

How big a site is this? How many products, total? I ask because rewording a lot of product pages in a truly effective way could be a huge project.

Rockzer




msg:4471180
 6:49 am on Jun 30, 2012 (gmt 0)

cclayton,

Well if you deleted all the spammy links for your site, now you have to wait for the next penguin update, to see ur back in your rankings, I really doubt because most of the people who are effected they are receiving any organic traffic from G. You must send a re consideration request regarding the same and wait for the message from G.

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