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Odd Listing Behavior - many sites all using vendor description

Msg#: 4470280 posted 10:45 pm on Jun 27, 2012 (gmt 0)

After Panda 1.0 I noticed this phenomena. I figured it was just listing mishap, but it's still happening (a year later) so I figured I'd see if any of you have any experience/feedback on this.

For a generic, 4 word key term the same product comes up on various different websites. They all use the vendor description. Seems to me like googles filter for breaking out "unique" content is perhaps being treated as second to providing... whatever Panda is looking for?

What do you guys think?

Generic (non branded) key term giving back the same product hosted on various retail sites... all using the manufacturers description.... which of course contains the key term.

The search results were less homogenious before panda 1.0 for this particular key phrase. what loophole was created by Panda to allow for this type of result? Obviously less attention on "unique" content... more on... overall user experience perhaps? What do you guys think? Why all the sudden does this single product and description become the only thing that google can come up with for this key phrase?



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4470280 posted 11:38 pm on Jun 27, 2012 (gmt 0)

Makes me wonder how much other content is even in the competition for that four word phrase. If Google sees that most users who make that search dive for the e-commerce site, then they might well open up the search results to more sites with the same vendor description.

After all, Google does look at the whole site in several ways - so if these "duplicates" offer a unique experience in other way, why not? It makes more sense to me than the brand jamming that replaced conventional host crowding in recent weeks (reference [webmasterworld.com]


Msg#: 4470280 posted 11:45 pm on Jun 27, 2012 (gmt 0)

Maybe there's something about that bit of manufacturer's description that matches that 4-term query in just the right way.

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