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Avoid breadcrumbs to reduce keyword density/stuffing?

 2:36 pm on May 24, 2012 (gmt 0)

While google officially recognizes breadcrumbs...should they be avoided if they have your main keywords in them?

Obviously google has been cracking down on stuffed pages...so wouldn't a breadcrumb hurt rather than help? Especially if your 'detail' pages don't have a lot of unique content? (sometimes unavoidable)



 5:23 pm on May 24, 2012 (gmt 0)

I think breadcrumbs are important usability feature - and using decent keywords can be important for the visitor, too. If the page has a lot of content, I'd just lower the keyword count in that content, going to more pronouns and synonyms.


 6:00 pm on May 24, 2012 (gmt 0)

I agree with Tedster. No way would I remove breadcrumbs for a reason like that. I did however experiment with going from absolute to relative links. That alone improved my density a percentage point on some pages.


 6:47 pm on May 24, 2012 (gmt 0)

If you want to give up usability for your customers/users, it might have some tiny effect. I think it is a pretty silly idea actually. I never heard of any of the search engines applying any penalty for breadcrumbs.


 6:48 pm on May 24, 2012 (gmt 0)

I'd be worried about keyword stuffing if my breadcrumbs were:

Widgets > Green Widgets > Shiny Green Widgets

I'd pair it back to

Widgets > Green > Shiny


Home > Green Widgets > Shiny


Home > Green > Shiny

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