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Can a Penguin penalty be caused by internal links ?
neildt



 
Msg#: 4457081 posted 8:01 pm on May 23, 2012 (gmt 0)

Is the Penguin penalty possibly caused by anchor text on the internal site links (not external links) not being diverse enough. E.g all links point to a particular page using the same anchor text. Could this be a reason ?

 

crobb305

WebmasterWorld Senior Member crobb305 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4457081 posted 8:31 pm on May 23, 2012 (gmt 0)

I'm working on that possibility. If a site has "too many" in bound links using a certain phrase, and you also overlink using that phrase throughout your site (possibly in a sitewide navigation), then I feel like it could trip a spam filter. Some of the Penguinized sites I've looked at use the targeted phrase in sitewide navigation and/or have a dozen+ links from the homepage to internal money pages (sometimes multiple links to the same page with varied anchor text).

aristotle

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



 
Msg#: 4457081 posted 8:57 pm on May 23, 2012 (gmt 0)

If you have an unnaturally high proportion of external backlinks with the same anchor text, then Penguin may devalue ALL links with that anchor text, both external and internal. If so, the loss of "juice' from the internal links would cause a bigger rankings drop than otherwise.

martinacastro

5+ Year Member



 
Msg#: 4457081 posted 9:09 pm on May 23, 2012 (gmt 0)

seems that Perguin is about overoptimization ... backlinks anchor text, keywords density, and I think that includes internal links...

Planet13

WebmasterWorld Senior Member planet13 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4457081 posted 12:21 am on May 24, 2012 (gmt 0)

In my case, I think it is definitely a combination of over use of the keyword phrase on the page, and the use of the keyword in INTERNAL links from other pages on the site.

The page used to rank about number 9, but then dropped out of the SERPs and instead the home page is ranking in its place.

That is for the plural version of the keyword. For the singular version of the keyword, it still ranks in the same place.

All the internal links that use the keyword text used the plural version.

Whitey

WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4457081 posted 12:37 am on May 24, 2012 (gmt 0)

backlinks anchor text, keywords density, and I think that includes internal links

Absolutely.

The difficulty is in finding the right balance, and how to steadily dumb down those effects, whilst maintaining, then building traffic back.

Really folks should not be so clinical about these factors working in isolation. A site full of backlinks covering all possibilities in many cases is not good UI. In some cases it can be. You've got to think Panda to , ie a good user experience.

But as usual I'm seeing brands getting a free ride through this, so it seems trust/brand signals cause such a weight of benefit. Nothing new here - just reinforcing what's been said before by others.

neildt



 
Msg#: 4457081 posted 7:03 am on May 24, 2012 (gmt 0)

Yes brands dont appear to have been affected, especially when they pay loads with Adwords

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4457081 posted 8:52 am on May 24, 2012 (gmt 0)

E.g all links point to a particular page using the same anchor text.

I have two sites that were badly hit and I am as certain as I can be that it was caused by overuse of keywords in internal links.

One site lost more than 80% of its traffic. The other about 50%. On this one I weeded out a lot of the links and (with a slight upturn in traffic) there are signs that it will recover as a result.

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