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100 points for onpage factors - where will you assign points?

 3:50 pm on May 8, 2012 (gmt 0)

I am just adding a full website SEO optimization to our internal tool, if you had to put 100 points across different onpage (Only onpage factors), where will you assign the points.

Copying something from my excel sheet for reference:

Meta Desc3
Meta Keywords0Over optimization
H2, H3, H4 etc5
Image name5
Image alt tags5
Content size10 (Every 100 words is 1 point, max to 10)
Keyword occurances10(Every 100 words 1 occurance will fetch 1.5 points, max of 10)"5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic."
Linking to other pages with anchor text5(Per link anchor text 1.5 points, max of 5)
Keywords in bold5
Keywords in first 100 characters5
Link to other pages with the same achor text as the keyword (Main)Put -30 to it
Link to external linksShow the links, linking to bad websites can result in negative points.
More than 100 links from the page is bad, shall be avoided.
Hypens in URLMore than 4 hypens to have negative points.
Large URLs to be avoidedURL more than 100 characters to have negative points.
Use of frame or iframe
IN URL session ids, ? Etc to be avoided
Grammer, spelling mistakes
HTML validation
Duplicate content

Page metrics Data


Total pages for the keyword in Google (Phrase and broad)The data is there

Social Metrics

Ads or affiliate links

CTR, Google webmaster data

Canonical CTR



 4:31 pm on May 8, 2012 (gmt 0)

Grammer, spelling mistakes
I hope that was intentional.

 4:41 pm on May 8, 2012 (gmt 0)

:) mistakes are making people creative these days ... was unintentional though ... just drafted quickly :)


 5:06 pm on May 8, 2012 (gmt 0)

It always tickles me when I see grammEr and the mention of spelling mistakes in the same sentence.

Back to your list...

Meta Keywords are ignored by the major search engines.
Image alt tags are actually alt attributes, not tags. (minor gripe.)

"More than 100 links from the page is bad, shall be avoided."
What about my 2000+ links on a PR4 page ?

"Hypens in URL More than 4 hypens to have negative points"
I have some URLs with more than 4 hypens, and are doing okay. Not seen anything negative yet.


 5:27 pm on May 8, 2012 (gmt 0)

We are doing from hygiene perspective. Want to correct as much as possible to adhere to best practices.


 5:27 pm on May 8, 2012 (gmt 0)

19 points for the title - use a keyword, make it readable
1 point for the meta description to increase click through rate
80 points for not looking spammy to your users

I believe that at this point Google measures nearly everything in terms of user feedback.
Content length? Depends on if users are looking for a definition or an essay.
Keyword occurrences? Not so many that users find it unnatural.
More than 100 links? Yes, if they are usable. No if they are distracting.


 12:49 pm on May 9, 2012 (gmt 0)

Meta Keywords are ignored by the major search engines

not according to our member, bingdude. an official spokesman for Bing last year:

To get this answered, I'll make this statement: meta keywords is a signal. One of roughly a thousand we analyze.

Getting it right is a nice perk for us, but won't rock your world. Abusing meta keywords can hurt you.



 4:52 pm on May 9, 2012 (gmt 0)

Thanks Tedster. I remember the interview with Bing guy, who said, we don't use it for positive signal but only for negative ... I think Danny covered it in SearchEngineLand.

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