| 11:18 am on May 4, 2012 (gmt 0)|
Does it help users? Yes.
Will Google like it? Probably not.
| 11:21 am on May 4, 2012 (gmt 0)|
I've never found tag clouds to be especially useful to users, or a particularly good idea for SEO.
The idea behind a tag cloud is to visually represent the importance of a word with size (either CSS font size or even in a font tag in some that I've seen). The issue there is that this conveys nothing about importance to search engines at all - it's just a list of random links.
| 4:49 pm on May 4, 2012 (gmt 0)|
Matt Cutts said it depends on how you do it. Here's a video that explains some of the details:
Do tag clouds help or hinder SEO? [youtube.com]
| 5:13 pm on May 4, 2012 (gmt 0)|
I like the CYA by saying "probably won't." His "insight" is rather ambiguous.
| 5:21 pm on May 4, 2012 (gmt 0)|
I'd say that's because the algo is so far from being cut and dried today - in fact, it's very complex!
How I Make Sense of Google's Complex Algorithm [webmasterworld.com]
| 8:41 pm on May 5, 2012 (gmt 0)|
My intention of a tag cloud in this case is to show the user a hot topic, a trend or give ideas of what could be currently interesting.
In addition, I can link to some of my search result pages that maybe would not show up in Google without that.
Maybe a tag cloud is the wrong approach, a more user friendly idea could be just an ordered list with the top 10 searches.