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What kind of penalty is this? Is there a minus 13 penalty?

10+ Year Member

Msg#: 4445194 posted 11:44 am on Apr 25, 2012 (gmt 0)

I realize most folks here are right now focused on the latest G "update", but I hope we could bang our heads together on this one.

So, I have a UK website on which I have been working for a few years. Good quality content, all on target and quite informative. Strong backlink profile, a bit of link exchanges (nothing excessive), plenty of one-way links from similar themed websites, overall with better link profile than the competitors.

BUT, and here comes the big but, it has been stuck at #13 for it's main keyword! For months! Panda came and went - still at 13; added links and content - still at 13; this latest update had all my UK websites move (either up or down), yet this website is still stuck at #13 ! To make things even worse - it hs been showing on the first page on the US Google, yet maybe 10% of the backlinks are not from co.uk websites...

This is some eerie stuff right there. Is there such thing as -13 penalty or something? Any suggestions?



Msg#: 4445194 posted 2:11 pm on Apr 26, 2012 (gmt 0)

Link devaluation is what I'd put my finger on. Take a long hard look at what else you can improve as well (internal linking structure, bounce rate, tos etc).


10+ Year Member

Msg#: 4445194 posted 2:20 pm on Apr 26, 2012 (gmt 0)

I could understand link devaluation if it was moving down or at all. This thing has been sitting at #13 through all the major updates...


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4445194 posted 4:48 pm on Apr 26, 2012 (gmt 0)

Sounds like a -10 from position 3. Which in turn sounds like you got a manual review once you broke the top 3, and they found something problematic.

I would guess its something minor, like a marginal case of keyword stuffing. So, not completely unnatural, but found in H1, alt tags and everywhere else. Or hammering the same anchor on internal links. Something on-page and easily fixed.

Evaluate the page/site, decide what can be improved or fixed, and do it all in one go. Then sit back and wait at least a month, and probably more like three. Possibly even more if it is your homepage.

If it IS your homepage, you might want to take a close look at how you link back to it.


WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

Msg#: 4445194 posted 10:30 pm on Apr 26, 2012 (gmt 0)

When I saw the "13" in the thread title my instant thought was: typical SERP containing 10 pages plus three images,* bumping you down to the second page from the first page. But, ahem, if you're now at #13, where were you before the penalty? x + 13 = ?

* There was a recent thread about this. If you have a page that would come up in both the top 10 for text and the top 3 for images, they leave out the images.


10+ Year Member

Msg#: 4445194 posted 2:54 pm on Apr 27, 2012 (gmt 0)

All you guys say makes sense, but it doesn't appear to be my case.

@ lucy24 - there are no images in the serps for that keyword, never has (nor videos or anything other than website results)

@ Shaddows - I have never moved higher than #13 thus I don't think the -10 from #3 applies - I've never been at #3, that's the problem. It's like a freaking wall that #13 spot, never moved higher.

It's really weird, especially considering that I went through a few really big updates and the website has been sitting at #13 throughout all of them - never moved up or down...


WebmasterWorld Senior Member topr8 us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4445194 posted 3:33 pm on Apr 27, 2012 (gmt 0)

nice to see your observation lucy24 i thought exactly that!

if you're in position 13 and you had a -13 penalty your 'rightful' position would be, erm '0'

if you are fixed at 13, are the pages above fixed in position too? or do they move around?


WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time

Msg#: 4445194 posted 5:13 pm on Apr 27, 2012 (gmt 0)

You may very well have 12 websites ahead of yours that have been manually tagged as most important over the years. Google employs a much ballyhoo'd algorithm but their results are highly human modified.


10+ Year Member

Msg#: 4445194 posted 8:11 pm on Apr 27, 2012 (gmt 0)

All the websites above and below me are moving, especially with big updates (such as the last one)...

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