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How often do sitelinks update?

 10:04 am on Apr 3, 2012 (gmt 0)

I know it is all done algorithmically but does anyone know how long it takes google to change the site links of a website ?

Is the order internal link structure I see in the webmaster tools the order it is suppose to appear in.

Thank you,



 2:11 pm on Apr 3, 2012 (gmt 0)

I don't think anyone really knows how often they update. And they appear to differ sometimes depending on the query. What you see in GWT is sort of a sample, I think. As far as order - every time I've looked, mine have been in the same order in the SERPs that they are in GWT, but there's probly no guarantee.


 2:48 am on Apr 4, 2012 (gmt 0)

Looking at the March Search Quality Highlights blog post. Sitelinks are updated "on the order of weeks". That's the only mention of a timeframe I've seen


Robert Charlton

 12:21 am on Apr 5, 2012 (gmt 0)

I feel that the Sitelinks change occasionally when Google's testing something that involves user preferences... either on google.com or on your site.

Sometimes the change sticks, and sometimes it doesn't.

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