I was wondering if anyone had any experience or comments on the following. Earlier today I received an enquiry from the owner of a site who I linked to on my site. The link on my site wasn't solicited, it just worked well within the context of a particular page and it was sending good traffic to the other site.
The owner of the other site thanked me for the link and then asked if they could use an image that appears on our website (just 1) in an article they were writing. In return, they would provide a couple of links, one deep, one to the home page.
The general theme of this other site is closely related to ours and it's probably slightly larger than ours so the links would be most welcome. However, the content of this particular article on their site is all about how to avoid scams, crime, pick-pockets, purse-snatchings, surveillance, guns, theft, emergencies &c in a particular location.
My question is, would our appearance on this page (albeit as the source of a photo) with its content on scams negatively affect our rankings in Google? Or, would the fact that it contributes to a small percentage of our overall backlink profile just result in a purely positive influence?
In summary, would the links have a positive, negative or neutral effect do you think?