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Massive internal link restructure... any tips in advance?

WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time

Msg#: 4428793 posted 9:42 pm on Mar 13, 2012 (gmt 0)

My site has outgrown the current "you may also be interested in" automated method of interlink pages. It was linking articles together based on page titles and it was stuck near the bottom of the page, it's gotta go.

The new internal link structure will use actual keywords relevant to the linked page from within the article content, this is both more optimal in keyword text and in location in my opinion.

The problem is the transition from one to the other. Internal link structure will change a great deal in terms of which pages link to which. The move should be an improvement in terms of relevance but a big change like this has been known to do the opposite to site rankings.

I haven't had to make a link structure change on quite the same scale before, do you have any suggestions? Should I have both methods working at the same time for a period? Should I apply the change gradually or all at once?

Any advice welcome.



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4428793 posted 1:36 am on Mar 14, 2012 (gmt 0)

As a general rule, I don't see completely automated solutions being that effective - you need human intelligence and oversight to make it work well.

What is the scale you are talking about?


5+ Year Member

Msg#: 4428793 posted 10:55 am on Mar 14, 2012 (gmt 0)

Check out how your top ranking competitors do it, and combine what they are doing in such a way that improves upon it and helps user experience.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4428793 posted 5:41 am on Mar 21, 2012 (gmt 0)

Contextual linking for SEO can work very well when done in moderation. It runs the risk of being overdone, and, IMO, is better suited to some kinds of sites than to others. I made some comments regarding these points in this discussion, which may interest you for other reasons as well...

Introducing heavy internal linking to well ranking site
http://www.webmasterworld.com/google/4119868.htm [webmasterworld.com]

Regarding contextual linking, I wrote...
It's perfect for a site like Wikipedia or the New York Times, eg, where the linking often comes in to articles at deep levels, and there's no way of structurally anticipating either the articles or the related pages.

If your site isn't an article site, and if your articles aren't directly attracting inbound links, you may well lose rather than gain if you completely rely on contextual linking globally.

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