|Best approach to poor traffic|
I know this effect is pretty common now, and has been for at least the past year or two.
One of my websites has moved from position 1 to 2 and then to 3 (over the past 8 months), the traffic has remained stable with the average daily visitor count almost identical regardless of position.
Traffic capped at the same daily amount (almost identical each day) - no matter what position it appears for big keywords. Also, if I create a new pages which ranks very well, then the traffic from other pages are reduced which keeps the total traffic figure the same.
Rotating good/poor traffic:
This website may make 15-25 sales per week, 80%-90% of these sales are recorded within a 24 hour period each week. So for example, Between Monday 6pm to Tuesday 6am I may get 15 sales, then nothing for several days. this will shift every couple of weeks (example, week 1 to 3 may get 80% sales on a Friday, then 4 to 8 shifts to a Wednesday)
Looking at the overall traffic, I see that between 30%-45% of traffic will come from India. However, less than 0.5% of sales are from India (it may actually be less!).
It's appears than this website has been given a traffic cap, and a good v poor traffic ratio on a shifting rotating week.
Can anyone give any advice on how to best deal with these issues? how can I trade the poor traffic for good :)
This phenomenon was first noticed by a few webmasters several years back. They noticed it and suffered it but did not report any success in changing things.
I'm guessing that this is the result of what looks to Google like strong signals in one area (keyword relevance signals, for instance) with very low corroborating signals in other areas (navigational queries, for example.)
If I had to cope with this issue, my first try would be to work with existing customers to improve repeat sales, or at least repeat visits. I would first look to improve the signs of user engagement, in other words. But I'm talking in the abstract here, because it's not a problem I've had to deal with.
Maybe someone else has been successful with a real-world example.
Traffic caps exist, I have several 100 visitor a day sites where the 100 visitor cap is nearly reached by 8am. Thankfully I know that these sites, being new, will break their caps given enough new content and external "love".
Why it happens? I don't know but I can guess that it's trust related and not sales related because the sites sell no product.