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SPY World?
travelin cat

 3:52 pm on Jan 30, 2012 (gmt 0)

Have any of you noticed that Google's new "Search Plus Your World" can be shortened to SPY World?

You would think that a billion dollar company would do a little acronym study before a major brand announcement.



 4:26 pm on Jan 30, 2012 (gmt 0)

Now that you bring it up, you may have started a very embarrassing meme for Google.


 4:38 pm on Jan 30, 2012 (gmt 0)

Thanks for the insight. That's what I'm going to refer to it as from now on.


 4:39 pm on Jan 30, 2012 (gmt 0)

I always think when companies use a name that can be misinterpreted it means they want word to get around. Think iPad!



 4:47 pm on Jan 30, 2012 (gmt 0)

I posted the link below in another thread, where the writer simply refers to it as "SPYW" ~ yours is so much more relevant:

Larry Page to Googlers: If You Don’t Get SPYW, Work Somewhere Else [pandodaily.com]



 4:49 pm on Jan 30, 2012 (gmt 0)

I like the pronunciation "Spewy"

Marketing Guy

 5:03 pm on Jan 30, 2012 (gmt 0)

Brief to marketing department; "I don't care what you end up with, but get the word "plus" in there somewhere"...


 5:38 pm on Jan 30, 2012 (gmt 0)

It was probably always seen internally as S+YW and that's why they never spotted it.

How unfortunate.


 5:57 pm on Jan 30, 2012 (gmt 0)

What is unfortunate?

SPY World is perfect name. They actually spy on their users.


 6:31 pm on Jan 30, 2012 (gmt 0)

"How unfortunate" ...... yeah, for them.

A lucky break for the rest of the world, especially if the "SPY World" acronym goes viral.

Right now as I type I am listening to a streaming news show from a site that gets millions of users a day, and the commentator is going ballistic over the "New Google", explaining to his listeners, most of whom are not techheads, what this SPY World policy really means.

The word is getting out, and the people that still care about privacy protection are putting Google in the crosshairs ... exactly where they belong.

This is looking like a big mistake Larry ... who woulda' thought ~ Eric walked away just in time.



 6:38 pm on Jan 30, 2012 (gmt 0)

+1 Reno!

I can hardly believe that the acronym SPY completely went over their heads. There are some pretty smart people working for Google and that they never figured this out puzzles me slightly.

I can see this going viral and catching on. Imagine MS running ads in the US with a tagline like "A real alternative to the SPY".


 6:50 pm on Jan 30, 2012 (gmt 0)

SPY World = google's world

How else would they be able to suggest search results based on interests [you] expressed in Gmail ?


 7:08 pm on Jan 30, 2012 (gmt 0)

This thread...

#6 on Bing
#12 on G

Robert Charlton

 9:01 pm on Jan 30, 2012 (gmt 0)

Google already seems to be making a connection between the SPY acronym and 'Search Plus Your', at least in the context of "Search Plus Your World", with appropriate words bolded in the serps. I'm assuming that it's too early for Google-bombing to have gathered enough momentum, so I'm attributing the connection to Google's AI (artificial intelligence).

Searching for...
[spy world]
...returns the official Google Inside Search page as #4...

Search, plus Your World
Your photos, your friends, your stuff...

Various other SEO commentary pages follow, none of which are (yet) using the "spy" word. In northern California, at any rate, I don't see this thread ranking.

The YouTube Tinker Tailor Soldier Spy - World exclusive international teaser trailer has been pushed to page two for the search.

Robert Charlton

 9:17 pm on Jan 30, 2012 (gmt 0)

PS - I should add to the above that the news results appearing between the #3 and #4 spots for the above search, at this point are entirely Google-related stories...

News for spy world...
- AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM
- How Google Search Plus Your World is Changing SEO
- Two Weeks In, Google Says "Search Plus Your World" Going Well ...

The more literal Bing is currently showing this WebmasterWorld thread in the #7 spot, with no other Google references.

travelin cat

 10:08 pm on Jan 30, 2012 (gmt 0)

I'm not seeing this thread listed in Google any longer. It was there a few hours ago for the term "SPY World".


 10:20 pm on Jan 30, 2012 (gmt 0)

Guess someone's embarrassed and edited the SERP before Larry sees it?


 10:34 pm on Jan 30, 2012 (gmt 0)

> I'm not seeing this thread listed in Google any longer.

you logged out.


 10:37 pm on Jan 30, 2012 (gmt 0)

you logged out.

I saw it while logged out earlier (1pm or so)

It seems to be gone now.

(I almost never search while logged -in.)

travelin cat

 10:40 pm on Jan 30, 2012 (gmt 0)

Nope. Logged in. It's not in the first 5 pages for "Spy World" but now I see that it is in the 11th position for "spyworld"


 10:43 pm on Jan 30, 2012 (gmt 0)

I'm logged into Google and am not seeing SPY World in the first 6 pages of results (2:35pm PST), whereas this thread is on page 1 of Bing, so yes, I too am wondering if a manual edit is in progress.


Robert Charlton

 10:47 pm on Jan 30, 2012 (gmt 0)

I'm not seeing this thread listed in Google any longer. It was there a few hours ago for the term "SPY World".

Google's Verbatim search comes to the rescue! ;)

Using Verbatim, this WebmasterWorld thread now ranks #9 on Google for the search...

spy world

...and the "Tinker Tailor Soldier Spy" trailer is back up in the Universal Position on page one, where previously, without Verbatim, we saw News results about "irrelevant" things like Search Plus Your World and its effects on SEO. With Verbatim, all the other SEO blogs in the serps are gone.

It's an interesting demonstration of context or the lack thereof. The results that I saw in various searches I mention above were on two different browsers, one signed in with cookies enabled but search history turned off... the other a new search on a browser with cookies just flushed. If they want to trace me by my IP#, I'm not going to try to fight it.


 11:04 pm on Jan 30, 2012 (gmt 0)

I just added:

SPY World = Search Plus Your World

to one of the larger acronym sites with a suggested backlink to this thread. I'm sure G will want to provide the most relevant SERPs to users when they search for "SPY World".

BTW - on an unlogged search on Google for "SPY World", (without quote marks), I am seeing the following at #5-

Search, plus Your World · Inside Google Search
Search, plus Your World. Your photos, your friends, your stuff… Search has always brought you information from across the web. Now, search gets better by ...

It could have been an (evil) reverse-psychology plot to actually encourage the acronym -- just like when G told everyone they could not use Google as a verb, or add tense, (e.g.- "googled", "googling", etc).


 11:38 pm on Jan 30, 2012 (gmt 0)

Still at #12 on g.co.uk

(not logged in, not cookie tracked)


 12:07 am on Jan 31, 2012 (gmt 0)

Larry Page ~ This is the path we’re headed down – a single unified, ‘beautiful’ product across everything. If you don’t get that, then you should probably work somewhere else.

I don't want my dishwasher to cook my food nor my microwave to freeze my meats or my washing machine to wash the car - maybe Google should get that.

Spy World is perfect in that it is SO bang on to Google's core attitude about privacy (they claim to protect yours, but not from Google itself)

edit: Thanks for that link Reno, lots of stuff being discussed there.
When you search for "cooking" today, Google decides that renowned chef Jamie Oliver is a relevant social result. That makes sense. But rather than linking to Jamie's Twitter profile, which is updated daily, Google links to his Google+ profile, which was last updated nearly two months ago.


 6:59 am on Jan 31, 2012 (gmt 0)

I'm getting the same result as you lexipixel, but it's number 3 for me.


 4:58 pm on Feb 1, 2012 (gmt 0)

Imagine MS running ads in the US with a tagline like "A real alternative to the SPY".

They must have heard you! It's about time that MS went on the offensive, though a blog posting is hardly enough ~ apparently the ads will come soon:

Microsoft playing up bad buzz about Google

"Microsoft is pouncing on the recent bad press about Google in an attempt to win over more customers.

Citing worries over the search giant's new privacy policies, Frank Shaw, corporate VP for Microsoft's Corporate Communications group, boasted in a blog today that Microsoft offers people a safer choice..."

Read the.... Full Story [news.cnet.com]



 5:36 am on Feb 3, 2012 (gmt 0)

My opinions is that they added word "world" only to avoid Google SPY acronym.
Search Plus You sounds much better than Search Plus Your World.


 11:29 am on Feb 3, 2012 (gmt 0)

"Spy World" Position 2 now in Google UK

They seem to be moving up fast up in the SERPs. At least Google's Algorithm is getting somthing right these days...


 11:47 am on Feb 3, 2012 (gmt 0)

They're trying to compete with Facebook!

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