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This 38 message thread spans 2 pages: 38 ( [1] 2 > >     
Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
alvin123

10+ Year Member



 
Msg#: 4403085 posted 4:38 am on Jan 3, 2012 (gmt 0)

"Google’s paying to produce a lot of garbage, the same type of garbage that its Panda Update was designed to penalize."

[searchengineland.com ]

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4403085 posted 4:49 am on Jan 3, 2012 (gmt 0)

To give attribution to the source, Aaron Wall published the original article earlier in the day: This Post is Sponsored by Google [seobook.com].

I look forward to some official comment from Google. Right now it looks like the Chrome marketing team has no idea about the search quality team's very explicit guidelines. How on earth will they handle this one?

onebuyone



 
Msg#: 4403085 posted 5:59 am on Jan 3, 2012 (gmt 0)

They are still trying to be subtile by outsourcing campaigns like this one instead of doing it "directly". I mean they have better tools, which could let them enforce people to install Chrome or use other of their products. Still they are not using them, at least not on full scale (yet)

Whitey

WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4403085 posted 6:23 am on Jan 3, 2012 (gmt 0)

Right now it looks like the Chrome marketing team has no idea about the search quality team's very explicit guidelines.

This is sloppy work in the extreme, and a company getting bigger than China unable to co-ordinate it's QA and meet it's own guidelines.

How are they going to handle this ? With embarrassment I'd think. But apart from " looking bad" - i think it will be brushed aside.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4403085 posted 4:41 pm on Jan 3, 2012 (gmt 0)

I needed a good laugh today.

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4403085 posted 6:22 pm on Jan 3, 2012 (gmt 0)

Just when I was Tweeting...

Regarding the Google Chrome campaign, I wonder which SEO Firm is getting fired by Google?


I see this appear in my Timeline...

Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For
[SearchEngineLand.com...]

bwnbwn

WebmasterWorld Senior Member bwnbwn us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4403085 posted 7:05 pm on Jan 3, 2012 (gmt 0)

This is more than entertaining it shows how easy it is to get caught in a bad advertisment scheme. I would have been probably banned for this type of activity and I realy hope Google sees how this can happen to just about anybody. Then again if I were Google I would say the same thing to pass the buck.

Wonder who signed the agreement and how they are trying to explain this to the boss who's A-- is in the hot seat, and if true shows just how poorly Google is run in other areas in the company.

falsepositive



 
Msg#: 4403085 posted 7:38 pm on Jan 3, 2012 (gmt 0)

One of my blogging friends showed me a google sponsored post on his blog. Yes, it's happening.

bwnbwn

WebmasterWorld Senior Member bwnbwn us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4403085 posted 8:18 pm on Jan 3, 2012 (gmt 0)

Well if you go to the pages that were showing in the search "google chrome small business" the content has been removed from the pages. You can still see the cached version but the content has gone poof.

cbpayne

10+ Year Member



 
Msg#: 4403085 posted 9:40 pm on Jan 3, 2012 (gmt 0)

I guess the truth will always get in the way of a good story. Read the follow up at searchengineland as to what actually happened.

dunivan



 
Msg#: 4403085 posted 9:46 pm on Jan 3, 2012 (gmt 0)

update: [searchengineland.com...]

Google: Chrome Page Will Have PageRank Reduced Due To Sponsored Posts

We would not get the same treatment I think....

wallarookiller

5+ Year Member



 
Msg#: 4403085 posted 2:08 am on Jan 4, 2012 (gmt 0)

If you search "browser" in Google right now it's no where to be found right now. Looks like they did penalize themselves.

Really they probably had no choice with the FTC on their back.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4403085 posted 2:22 am on Jan 4, 2012 (gmt 0)

Google had no choice but to fall on its sword and downrank the Google Chrome page for a meaningful term, which they've done.

In what appears to be an update of the SearchEngineLand "update article" linked to above (I think I see the old "PageRank Reduced" title redirecting, but haven't checked that out carefully), Danny Sullivan discusses the consequences of the PageRank reduction and raises some questions that I'm sure were being discussed at Google today.

Google’s Chrome Page No Longer Ranks For "Browser" After Sponsored Post Penalty
SearchEngineLand
Jan 3, 2012

[searchengineland.com...]

To me, the bigger issue in this has always been the garbage content that was produced by the campaign, "thin" material that Google has fought to keep out of its own search results. I’m still trying to understand how Google failed to understand that the marketing companies it engaged with would produce this....

I find that it is almost a constant struggle with many clients, writers, and agencies to keep them from producing meaningless fluff.

Google may have to hire some good SEOs, in fact, to keep them from lapsing into the general low quality of the web. ;)

...It also raises the serious question that if Google can't keep track of its own rules, what hope is there that third parties are supposed to figure it all out?

I hate to write that, because the last thing I want is for a Google screw-up to be an excuse for anyone to do the type of "marketing" that Google did. But it's also true.

johnhh

5+ Year Member



 
Msg#: 4403085 posted 2:36 am on Jan 4, 2012 (gmt 0)

search for internet browsers on Google brings up an ad for Chrome !

I actually think that whole Panda thing has resulted in Google shooting itself in the foot. The next update should be interesting.

Donna

5+ Year Member



 
Msg#: 4403085 posted 2:40 am on Jan 4, 2012 (gmt 0)

This is hilarious , why would Google need to hire any seo's when they are the actual SE. And again they had to penalize them self just for the sake of the argument but lets see how long the penalty will last. Mine was 2 years.

suzukik

5+ Year Member



 
Msg#: 4403085 posted 3:59 am on Jan 4, 2012 (gmt 0)

Here is a comment from Matt Cutts on Google+:
Sorry that it took me until now to comment on the situation... [plus.google.com]

albo

5+ Year Member



 
Msg#: 4403085 posted 4:13 am on Jan 4, 2012 (gmt 0)

Do I misunderstand "algorithm" in thinking that this somewhat "manual" adjustment reflects poorly on the site rank zapping that Panda has placed on others "automatically"?

loner

5+ Year Member



 
Msg#: 4403085 posted 4:14 am on Jan 4, 2012 (gmt 0)

And by not using Chrome or Goo I've missed out on this little head game Goo has going with itself. How quaint.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4403085 posted 4:24 am on Jan 4, 2012 (gmt 0)

Do I misunderstand "algorithm" in thinking that this somewhat "manual" adjustment reflects poorly on the site rank zapping that Panda has placed on others "automatically"?

Panda is not a penalty, albo, it's the 10-month old quality assessment part of the overall ranking algorithm.

This is a manually applied spam penalty (for one link!) that Matt Cutts said will last for "at least 60 days".

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4403085 posted 12:37 pm on Jan 4, 2012 (gmt 0)

Am I the only one who thinks this is a bit overboard?

In response, the webspam team has taken manual action to demote [Google.com...] for at least 60 days. After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would.


That's just plain dumb.

Now the folks reporting on this want Google to do a sitewide penalty.

This is just so out of hand.

I'll admit, the campaign was garbage. I think the penalty is a bit severe. This is all just for show. We'll have forgotten about this before the week is over and Google will do something else to shift the focus.

For me, Google doesn't surprise me one bit. I think I've become numb to it all.

During the 60 days, the PageRank of [Google.com...] will also be lowered to reflect the fact that we also won’t trust outgoing links from that page.


Really? You don't trust links from your own company? What the hell are you folks doing to the Internet eh?

nippi

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4403085 posted 12:40 pm on Jan 4, 2012 (gmt 0)

Sever penalty?

Its less than Google would have handed out to another

londrum

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4403085 posted 1:39 pm on Jan 4, 2012 (gmt 0)

according to that Matt cutts reply, there was only one post which linked back to google.
so a 60-day penalty is a bit draconian for just one link.
funny though

doesnt this whole thing show how silly it is to rely on links, though? why is that google chrome page any worse today, than it was last week, just because there are a few extra posts about it on the web? it doesn't make any sense.

this whole story has probably garnered chrome 1000x more press than the actual ads did, with stories all over the web. google are probably having a good laugh about it. the stories dont reflect badly on chrome at all. people are following the links to read the posts, and watching the video, and learning all about chrome. their advertising team probably all got a payrise for dreaming this up.

mhansen



 
Msg#: 4403085 posted 2:27 pm on Jan 4, 2012 (gmt 0)

The goodwill press they will get for penalizing themselves, planned or not... will far outweigh any blog posts about the video.

rlange



 
Msg#: 4403085 posted 2:47 pm on Jan 4, 2012 (gmt 0)

nippi wrote:
Sever penalty?

Its less than Google would have handed out to another

Does Google normally penalize for 1 paid link posted (possibly) fewer than 500 times?

--
Ryan

Tallon

5+ Year Member



 
Msg#: 4403085 posted 3:11 pm on Jan 4, 2012 (gmt 0)

"it was only one link" is a bit of a fib, posts loaded with links were pulled and deleted.

In other news, paid content (including links) has evolved somewhat in one niche I pay close attention to, they haven't been nailed by google yet and I don't know if they ever will (big brands, high social bloggers). When this story broke, I thought it was somewhat of a confirmation that paid links wrapped in paid content are just fine if done creatively (and done by the "right" kind of folk).

londrum

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4403085 posted 3:42 pm on Jan 4, 2012 (gmt 0)

the whole paid links thing is crazy.

if google paid to have that video appear in the sidebar of billions of blogs, everyone would class it as an ad. it would just be another adsense video ad.

but because they paid to have it as a post, it gets classed as spam. is there any real difference between the two?

J_RaD

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4403085 posted 4:33 pm on Jan 4, 2012 (gmt 0)

So Google demotes Chrome which generates press on blogs and Chrome is now promoted more through alternative channels.

WIN WIN!

Reno

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4403085 posted 4:58 pm on Jan 4, 2012 (gmt 0)

Matt Cutts said will last for "at least 60 days"

...and then no doubt, will be quietly restored. If only the rest of us could fare as well.

......................

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4403085 posted 5:23 pm on Jan 4, 2012 (gmt 0)

I've helped sites with penalties who recovered that fast - especially when the issue was caused by a third party vendor. Then again, I've definitely seen sites who suffered for 3 to 6 months and longer. Sometimes they had a history of pushing the boundaries, but other times it just seemed impossible to understand.

falsepositive



 
Msg#: 4403085 posted 6:36 pm on Jan 4, 2012 (gmt 0)

Just to clarify -- if the sponsored link is NOFOLLOW then it should not be subject to penalty right? If DOFOLLOW, then yes, I can see that this could be a problem. But I'd like to understand what is and isn't allowed. This type of thing is rampant in my space, but some sites are insisting on nofollow while others are not.

This 38 message thread spans 2 pages: 38 ( [1] 2 > >
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