homepage Welcome to WebmasterWorld Guest from 54.227.182.191
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

    
Does anchor text count as content?
seasalt




msg:4400684
 10:21 pm on Dec 22, 2011 (gmt 0)

Does Google count anchor text as content on the page on which a link appears, or is it only credited to the page the link points to? Or is it some combination of both?

 

tedster




msg:4400722
 1:20 am on Dec 23, 2011 (gmt 0)

I'd say both. Many times when people say the "wrong page is ranking" it's the anchor text on that page that's being counted as on-page content.

lucy24




msg:4400734
 1:43 am on Dec 23, 2011 (gmt 0)

Doesn't even have to be anchor text. It can be text on page B in the general vicinity of a link to page A. I don't know if they do this all the time, or only to pad the SERPs when you've looking for something especially obscure.

BeeDeeDubbleU




msg:4400817
 8:59 am on Dec 23, 2011 (gmt 0)

Perhaps I am being pedantic but isn't it wrong to say that it is "counted as content"?

Ranking signals used by the algo and content are surely two different things.

tedster




msg:4400918
 4:15 pm on Dec 23, 2011 (gmt 0)

Ranking signals used by the algo and content are surely two different things.

That's not my understanding, BeeDeeDubbleU. There is a major part of the ranking algorithm that attempts to measure "relevance" and that depends on content quite a bit. It gets combined with the backlink metrics, trust & authority and so forth for a final ranking score, but it's still assessing content.

aristotle




msg:4400989
 7:44 pm on Dec 23, 2011 (gmt 0)

My impression is that anchor text is treated similarly to page titles and headers. The words are given somewhat more weight than normal text words. But everything is combined together to get the final assessment of the overall content of the page.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved