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Does anchor text count as content?
seasalt

10+ Year Member



 
Msg#: 4400682 posted 10:21 pm on Dec 22, 2011 (gmt 0)

Does Google count anchor text as content on the page on which a link appears, or is it only credited to the page the link points to? Or is it some combination of both?

 

tedster

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Msg#: 4400682 posted 1:20 am on Dec 23, 2011 (gmt 0)

I'd say both. Many times when people say the "wrong page is ranking" it's the anchor text on that page that's being counted as on-page content.

lucy24

WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4400682 posted 1:43 am on Dec 23, 2011 (gmt 0)

Doesn't even have to be anchor text. It can be text on page B in the general vicinity of a link to page A. I don't know if they do this all the time, or only to pad the SERPs when you've looking for something especially obscure.

BeeDeeDubbleU

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Msg#: 4400682 posted 8:59 am on Dec 23, 2011 (gmt 0)

Perhaps I am being pedantic but isn't it wrong to say that it is "counted as content"?

Ranking signals used by the algo and content are surely two different things.

tedster

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Msg#: 4400682 posted 4:15 pm on Dec 23, 2011 (gmt 0)

Ranking signals used by the algo and content are surely two different things.

That's not my understanding, BeeDeeDubbleU. There is a major part of the ranking algorithm that attempts to measure "relevance" and that depends on content quite a bit. It gets combined with the backlink metrics, trust & authority and so forth for a final ranking score, but it's still assessing content.

aristotle

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Msg#: 4400682 posted 7:44 pm on Dec 23, 2011 (gmt 0)

My impression is that anchor text is treated similarly to page titles and headers. The words are given somewhat more weight than normal text words. But everything is combined together to get the final assessment of the overall content of the page.

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