In an interesting move, Google has removed the +1 button from its search results page. The button only shows up when a user hovers the mouse over a particular result, now.
Previously, there was a +1 button next to every search result, enticing users to highlight the links that they found interesting or useful. There's no way of knowing how popular +1 button has been, either on Google Search or elsewhere.
The move guarantees a cleaner results page, which has always been a huge goal at Google, but it also means that the button is less visible and, presumably, less clicked.
Considering the amount of effort, and money, Google is putting into Google+ along with the +1 button, the move is fairly surprising.
I can't see this in the SERPs, so it must be another Google test.
Msg#: 4397135 posted 6:54 pm on Dec 12, 2011 (gmt 0)
I'm not seeing this change yet, either - but I am happy for anything that removes clutter from the actual SERP. And realistically, how many are going to click on a +1 for a page BEFORE they visit - and of those who do, what kind of signal would it actually be?