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Panda, penalty or coincidence?

 4:03 pm on Nov 11, 2011 (gmt 0)

I had a contract with an online ad agency for banner ads that was up for renewal on November 1st. I was tired of seeing the banners ads take up so much space. I also had an advertiser from a couple of years ago who wanted to get back on my site, but the agency had an exclusivity clause, so I couldn't do it.

So, I didn't renew, and I put a link for "widget gear" in my navigation menu, with a nofollow link. I did this at midnight on October 31st.

I should mention that I did something similar for another retailer in June by putting a "Widgets & Gizmos" link in my navigation menu.

The June retailer hasn't said anything about any penalties, and I haven't seen anything that looks like a penalty, other than the Panda update from 2/24 that hasn't gone away.

My new advertiser said that the day after this link went up, he lost all of his Google listings.

That seems awfully quick for a paid link penalty, and I don't think these would be regarded as paid links. It seems more like Panda if anything.

My gut tells me that he's going to try to wiggle out of the one-year agreement we have that replaced the one-year contract I had with the ad agency.

Any ideas, comments, etc are really appreciated.



 5:07 pm on Nov 11, 2011 (gmt 0)

One link wouldn't have him penalised.


 5:14 pm on Nov 11, 2011 (gmt 0)

Seems way too quick to me too.


 10:21 pm on Nov 12, 2011 (gmt 0)

Thanks for the replies. Whatever it is that happened, I hope it clears up quickly. This guy is flaky as an advertiser.


 1:21 pm on Nov 13, 2011 (gmt 0)

far too fast. but he wants out. so what can you do?


 5:49 am on Nov 14, 2011 (gmt 0)

He hasn't said he wants out, but I know that in a few weeks or months he'll change his mind and not want to pay to be on the site.

In the past I'd let him go, and then he'd come back in a couple of months and offer more money to be back on my site. He was on then off then on then off probably a dozen times in the last few years.

This time I got him in writing to commit to a year.

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