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Advice on Website Structure
GreenDog18




msg:4385631
 6:24 pm on Nov 10, 2011 (gmt 0)

I have a very general websites about Widgets.

Part of my blog will be about:

Widget Food
Widget Food Reviews
Widget Food Recalls
Widget Food Coupons

Which would be better:

widget.com/food/
widget.com/food/reviews
widget.com/food/recalls
widget.com/food/coupons

or

widget.com/food/
widget.com/food-reviews/
widget.com/food-recalls/
widget.com/food-coupons/

Or something else?

Thanks!

 

freejung




msg:4385682
 9:47 pm on Nov 10, 2011 (gmt 0)

I don't think it makes all that much difference from an SEO perspective.

One consideration, though, is that if you have subdirectories like widget.com/food/recalls and you decide to move an individual page from one category to another, the URL of the page will change. That's not a huge deal, especially if you can easily do a 301 redirect, but it's something to think about.

With the flatter structure, the URL doesn't necessarily have to change when content changes category, so there's no need to do a 301 (which results in a tiny loss of link juice).

Another consideration is the effect on site management -- that's going to depend on your setup, whether you're using a CMS and which one, etc.

goodroi




msg:4385688
 10:09 pm on Nov 10, 2011 (gmt 0)

IMHO website structure is much less important for SEO reasons. The search engines are looking at so many different quality signals that url structure often does not make a significant impact to your ranking score.

I would be much more concerned about building a url structure that #1 - will be easy to maintain in the long term and #2 - will help branding and usability efforts. A very long url with special characters makes it less likely for a user to pass it along to their friends.

ps hypens have been abused by spammers for so many years that I would suggest you be overly cautious and avoid them as much as possible

g1smd




msg:4385690
 10:21 pm on Nov 10, 2011 (gmt 0)

URLs ending in a trailing slash should represent either a folder or the index page in a folder.

Simsi




msg:4385702
 11:17 pm on Nov 10, 2011 (gmt 0)

^ what he said.

Plus I agree, the actual name has pretty much zero impact on SEO these days but does help a user recognise relevance.

Personally, I'd use the trailing slash version and make sure that calls to the versions without a trailing slash resolve to add it to avoid potential duplicate URL issues.

lucy24




msg:4385706
 11:27 pm on Nov 10, 2011 (gmt 0)

Do the proposed directories each represent a single article or a group of articles? One article per directory seems a bit over the top; it would then make more sense to have (with actual filenames)

widget.com/food/index.html
widget.com/food/reviews.html
widget.com/food/recalls.html
widget.com/food/coupons.html

which can be rewritten to taste. It's really two questions, not one: the "real" file structure, and what the user sees.

g1?! What are you doing here? Why aren't you whooping it up in Las Vegas?

Zivush




msg:4385783
 5:31 am on Nov 11, 2011 (gmt 0)

With no doubt, go for this structure:
widget.com/food-reviews/
widget.com/food-recalls/
widget.com/food-coupons/

I'd eliminate this one:
widget.com/food/
What type of article you put in this category that you wouldn't put in the other 3?

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