Msg#: 4384481 posted 6:46 pm on Nov 7, 2011 (gmt 0)
Direct Connect from Google search People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Msg#: 4384481 posted 9:59 pm on Nov 8, 2011 (gmt 0)
entered +brandname , website listed #1. logged out etc + private browsimg in firefox.
The brandname would have to connect their website with Google Direct Connect first, and then it will take a while for the +brandname to work (and supposedly it won't work for everyone; Google is going to pick and choose)