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Google keeps spam deliberately in the index seoholic msg:4377836 9:35 pm on Oct 21, 2011 (gmt 0) Source: Google Quality Rater Guidelines Google keeps spam deliberately in the index because its "respects the query as written", e.g. a search for brand.tld although the correct domain would be thebrand.tld Google should respect quotes. Or emailadresses. Or at least emailadresses in quotes. I don't respect Google for being as intelligent as you need to be to keep spam deliberately in the index. Something to discuss about: To what extend is this Google policy raising the value of keyword domains for spam purposes? How will this Google policy effect the SERP quality?
tedster msg:4377909 1:47 am on Oct 22, 2011 (gmt 0)
I can't see this policy as generating a big problem. They're talking specifically about navigational queries - what they are calling "URL Queries" - and not any other kinds of search phrases. seoholic msg:4377998 10:20 am on Oct 22, 2011 (gmt 0)
There is a huge number of people out there using Google instead of their adress bar. People who guess a domain of a popular brand and type it into Google are a perfect target for spammers, because their internet skills are poor. They even get more trust this way, because "Google said it's right". Google should protect people with poor internet skills from such sites. For everyone else there is an adress bar. Maybe Google doesn't want people to find out, that there is an adress bar?