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Restoring mass 301 redirects after a year - effect on ranking

 9:43 am on Sep 12, 2011 (gmt 0)

Hi guys. I have a question regarding 301 redirects that I hope you can help me with. Do you think its ok to put 301 redirects back in place after removing them. I have around 70 404s for old pages that I removed that still have external links pointing to them.

I updated their filenames redirecting the old pages to their newer versions before removing the redirects after about a year.

I'm wondering if its ok to put the old pages back online with the redirects in place or whether, by effectively reacquiring the external links, it would trip some sort of filter with Google.



 12:39 pm on Sep 12, 2011 (gmt 0)

Replacing 301 redirects to reclaim backlink equity is a standard step that I take when I start working with a new website. I have never seen a problem. But then again, I've never done it "en masse", only surgically for pages that have strong backlinks or lot of user requests.


 1:07 pm on Sep 12, 2011 (gmt 0)

There's a clue in the name "permanent redirect". :)

Add the redirects.


 2:28 pm on Sep 12, 2011 (gmt 0)

Alright thanks guys, I'll give it a go and keep you posted as to what happens. I don't know why I removed them in the first place

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