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The Ranking Effects Of Removing Mass Outbound Links
Pjman




msg:4359148
 4:48 pm on Sep 6, 2011 (gmt 0)

I have an old site that I started as a directory years (2001) ago. I have as of late added tons of content that is much better than what it is linking out to.

I was going to remove all the outbound links that are not near the quality or use of the content I now have on that site.

We're talking about removing 9,000 outbound links spread over 500+ pages.

What kind of ranking changes should I expect?

 

dvduval




msg:4359247
 10:27 pm on Sep 6, 2011 (gmt 0)

An intermediate step might be to depreciate that content by keeping it online but not linking to it from the hopepage. Then build a structure around your new and improved content.

I did this successfully and saw the pagerank increase on the last update after one site had been zeroed out.

Pjman




msg:4359872
 10:45 am on Sep 8, 2011 (gmt 0)

I have been slowly removing links without any problems in SERPs. On pages I use to have 40 outbound links, I reduce them to about 10. So far so good.

I'm just removing any links that are not on proper with my content or better.

It really is for the users.

goodroi




msg:4359934
 1:32 pm on Sep 8, 2011 (gmt 0)

I find its more dangerous to swap out old links with new links. Simply deleting old links has never caused me problems. Of course I have never taken this to the extreme that Pjman is testing. Good luck with the test!

Pjman




msg:4360066
 5:01 pm on Sep 8, 2011 (gmt 0)

@goodroi

Thanks! Great point about placing new links. I think I'll do it in 2 swoops.

Phase 1) Remove Current Links That Are Not On Par. Keep On Par Links.

---Wait 2-3 months---

Phase 2) Add new links that provide value.

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