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Google Updates and SERP Changes - Sep 2011
indyank




msg:4356621
 9:47 am on Aug 30, 2011 (gmt 0)

< continued from: [webmasterworld.com...] >

There were declines for hubpages after the initial traffic improvements. But 23 aug seem to have reversed the downward trend and they are almost back to pre-panda levels. Sub-domain strategy is proving to be fruitful for this large content farm. This might help the other larger content farms to recover as well.But it might not help the mid and small sized sites and they will remain hurt. Here is why I feel that way.

Hubpages are creating sub domains at the user level and not at the topic level. I am noticing several of their current top ranking pages are from users who post on a variety of topics. This beats the theory that panda is favoring topic focused sites.But what surprises me is the upward movement of some low quality pages from poor quality writers. I have examples of such sub domains which I cannot share here.

So what is really helping them? As I understand it, the move to sub domains are helping them beat the panda's sitewide penalty. This suggests that the sitewide drag enforced by the google panda algorithm is very strong.

But why will this subdomain strategy help only the large content farms and not the smaller ones?

The relatively smaller and mid sized sites can branch off to only a fewer sub domains, in comparison to what the bigger content farms could. Hubpages have now created a large number of subdomains. I am guessing that the panda algo isn't applied to several of them. The smaller sizes of these new sub domains are probably helping them keep a distance from the panda evaluation.

If other bigger content farms intend trying the sub domain strategy, they should follow the hubpages model as it is and create sub domains based on useror any other unitthat will lower the number of pages per sub domain.

I guess that this will be relatively difficult for mid and smaller sized sites, as the number of authors will be less and hence pages per author will be high enough to be trapped by the panda net.

[edited by: tedster at 9:55 pm (utc) on Sep 2, 2011]

 

Shatner




msg:4368648
 6:52 am on Sep 29, 2011 (gmt 0)

That fits my category.

Hissingsid




msg:4368689
 10:55 am on Sep 29, 2011 (gmt 0)

In UK I think I'm seeing a change not related (directly) to Panda. The sites with mini site links under their listing have changed. ie one site has lost the privilege and another has gained it.

sem4u




msg:4368736
 1:51 pm on Sep 29, 2011 (gmt 0)

There is definitely quite a lot of movement in the Google UK SERPs that I follow. Not Panda related, I believe.

ScubaAddict




msg:4368741
 1:58 pm on Sep 29, 2011 (gmt 0)

Psyche! The Big G giveth and the Big G taketh away. Here today, gone tomorrow. 80% gain Tuesday, 80% drop Wednesday.

That is overall traffic - just looking at google, they delivered 175% more traffic Tuesday, then back down to pandalized levels Wednesday. (U.S. based site)

ohno




msg:4368746
 2:12 pm on Sep 29, 2011 (gmt 0)

Deader than dead here (UK). Not one sale/phone call/enquiry. Normally hectic. No surprise, we saw it coming. Is this the end or will it blow over as it has before? What on earth happens when Google make these changes to affect us to such a degree? This could put people out of business quite easily.

johnhh




msg:4368747
 2:18 pm on Sep 29, 2011 (gmt 0)

@ohno already has...

tabish




msg:4368750
 2:49 pm on Sep 29, 2011 (gmt 0)

Google made Panda update explaining that it will be like out of the world experience for users, but not a single user saw anything mind blowing, yes webmasters are ready to go "out of this world". Search results have gone bad to worst. Google is just an addiction otherwise now users have started trying other options too. Google grew because people like us supported "open source" and tried to bring down Microsoft's monopoly. But Google is forgetting this and behaving far worst than big corporate.

petehall




msg:4368758
 3:19 pm on Sep 29, 2011 (gmt 0)

Deader than dead here (UK). Not one sale/phone call/enquiry. Normally hectic. No surprise, we saw it coming. Is this the end or will it blow over as it has before? What on earth happens when Google make these changes to affect us to such a degree? This could put people out of business quite easily.


UK is in panic mode again, heard lots of negative vibes from business owners this week. Not good @ all.

I hope the unusually hot weather is partly to blame...

ohno




msg:4368765
 3:26 pm on Sep 29, 2011 (gmt 0)

I doubt it to be honest. We were on a decline since I posted the warning signs(massive spike, junk foreign traffic). Junk foreign traffic again today, always happens. Does no one else see this everytime they tweak?!

Some_Bloke




msg:4368775
 3:38 pm on Sep 29, 2011 (gmt 0)

Junk foreign traffic again today, always happens. Does no one else see this everytime they tweak?!


We usually do - but not always as much as you seem to. Today it's absolutely dead (UK based also)

This month started quite promising but in the last week or so it has quietened down to almost nothing. Like you I wonder how this can happen - where does the traffic actually go?

ohno




msg:4368786
 3:55 pm on Sep 29, 2011 (gmt 0)

I'd love to know! One things for sure, looking at traffic & bounce rates today does not make a pretty sight :( Oh well, we close in 5 mins, nothing, zero, zilch. Not one sale, email or phone call. The economy isn't THAT bad IMO!

Shatner




msg:4368791
 4:32 pm on Sep 29, 2011 (gmt 0)

One thing I don't get is... why is there always a massive, massive traffic spike for a couple of days before Google does one of these Pandalizations where they rip all your traffic away?

There has to be some sort of clue to what's going on in that.

The day before I was re-pandalized I had my biggest google day ever. Most traffic I have ever gotten from Google in a single day.

Then next day... bam.

ohno




msg:4368809
 5:22 pm on Sep 29, 2011 (gmt 0)

Was it quality traffic or junk? IIRC we get good conversions before the drop. I wish somone would hack Google! It would be very interesting to see what happens if they went down for a day or two. What I also don't get is when this happens the SERP's look normal for us, the tools we use to check rank show no problems? It's almost like it is the traffic throttling side of the algo that has the issue? Maybe that explains the foreign junk? Google sends users to the wrong sites? I really don't know.

ohno




msg:4368811
 5:24 pm on Sep 29, 2011 (gmt 0)

Oh, & Google is all over two of our domains today! Don't know whether to laugh or cry. IP 209.85.226.91

IP address 209.85.226.91
Hostname 209.85.226.91
City Brussels
State/Province Brussels Hoofdstedelijk Gewest
Country Belgium
ISP Google
Organisation Google

?

[edited by: ohno at 5:44 pm (utc) on Sep 29, 2011]

mslina2002




msg:4368812
 5:24 pm on Sep 29, 2011 (gmt 0)

massive traffic spike

That happened to me in Panda 1 major spike in traffic and major crawl. Perhaps the traffic was mostly bots.

With that said, I also did not see a spike (traffic nor crawl) in the past few days as some of you all mentioned and traffic has stayed about the same, a bit up due to seasonality. So perhaps, the Pandalization is already predetermined based on type of sites.

ohno




msg:4368820
 5:37 pm on Sep 29, 2011 (gmt 0)

Just took a look at GA, results as follows :-

Domain 1, com, geo targets UK, traffic spikes on the 1st, 5th, 14th, 15th, 19th & 28th.

Domain 2, co.uk, traffic spikes 12th & 20th.

BOTH had a big spike on August 24th? For some reason the .com site looks much more erratic.

freejung




msg:4368824
 5:47 pm on Sep 29, 2011 (gmt 0)

Hmmm... I'm seeing some movement in the SERPs but no noticeable change in traffic. That's so odd... it's almost like ranking doesn't directly relate to traffic any more. Or there's some sort of conservation principle at work, where if your ranking goes down for some things it goes up for others and vice versa. That's pure speculation of course, I can't prove it.

ohno




msg:4368825
 5:49 pm on Sep 29, 2011 (gmt 0)

it's almost like ranking doesn't directly relate to traffic any more

Exactly what I was getting at but can't get my head around!

freejung




msg:4368828
 6:02 pm on Sep 29, 2011 (gmt 0)

Maybe what we're missing is the effect of personalized and localized search?

ohno




msg:4368834
 6:18 pm on Sep 29, 2011 (gmt 0)

I get the same resulst using ranking tools and also logged out with private browsing windows, is that not enough? Localised is more likely the issue. We had something very strange in the past when the sites went dead, when they came back we had blocks of sales from the SAME area! Coincidence or onto something?

ohno




msg:4368840
 6:21 pm on Sep 29, 2011 (gmt 0)

Although thinking about it when we last had a dead period we hooked up with a guy in the USA and compared results for our sites. We saw basically the same results (page 1 of Google) for the key word terms we found popular.

jinnguyen




msg:4368847
 6:31 pm on Sep 29, 2011 (gmt 0)

My main site that survived from the first day of Panda got slapped down to zero referrer from google since September 23rd. The site has not changed anything since October last year. While I've read some sites that got pendalized gained some traffic. Meanwhile, adwords invitations with $100 coupon have been flooded my mailbox.

Something is not right!

freejung




msg:4368854
 6:47 pm on Sep 29, 2011 (gmt 0)

zero referrer from google

That doesn't sound like Panda, more like a classic penalty. It seems like Panda typically results in about 50-60% loss of Google traffic, not 100%.

irock




msg:4368866
 7:09 pm on Sep 29, 2011 (gmt 0)

Hi Shatner,

Just curious, what is the visitor time on site and page views per visit for the site detailed in your post.

jinnguyen




msg:4368872
 7:23 pm on Sep 29, 2011 (gmt 0)

@ freejung: I think you're right. To be honest, I've no idea whether or not it's a pandalized or a regular penalty. I just saw the site's traffic, that survived from Panda algo, had down to zero while adwords flood my snail mail mailbox and email inbox -- both. Nevertheless, I've been monitored this infamous Panda very closely eversince it was introduced on the news.

tedster




msg:4368874
 7:32 pm on Sep 29, 2011 (gmt 0)

why is there always a massive, massive traffic spike for a couple of days before Google does one of these Pandalizations where they rip all your traffic away?

I don't think that phenomenon is tied to Panda - we definitely see the pattern when there has been no re-run of Panda. Google makes a lot of updates and algo changes that have nothing to do with Panda at all. Panda may have run five times this year or so, but other changes are now in the hundreds, and some of them have been quite major.

alika




msg:4368945
 11:29 pm on Sep 29, 2011 (gmt 0)

We got hit by Panda in Feb and got out in June.

Starting Sept 28, keywords have gone done in rankings. The same keywords affected by the Feb Panda were affected this time, by 25-70% decline in traffic. Overall traffic decreased by about 13%

One thing I noticed is that significant traffic decline comes from international Google -- e.g. google.com.ph, google.com.in, google.com.ng -- where traffic fell by 60%. But traffic decrease from Google.com is only 14%

When we got out of Panda in June, we really didn't do anything. We made no changes in our site when we were Pandalized.

Someone here said that for those who were Pandalized and didn't change anything, there's no guarantee that you can't be hit again. I suppose he nailed our situation on the head :o(

The bad thing is that our eCPM for Adsense also went down the toilet starting Tuesday, the same day when traffic started to fall.

Donna




msg:4368958
 11:54 pm on Sep 29, 2011 (gmt 0)

Huge shift in one of my niches today, gained between 40-60% for most of my KWs.The serps for the specific niche look alot like 2009 pre Caffeine.

minnapple




msg:4368968
 12:59 am on Sep 30, 2011 (gmt 0)

Seeing position improvements in multiple sites I monitor.
These are old ecom sites most of them over 7 years old.

A few were hit with Panda, and others were pushed down by big brand sites.

Some of these sites have been inching up over the last 12 weeks, others just within the last two week.

About twenty-five percent of these sites made major changes because of Panda, and the others did nothing.

I wonder if [think] the increased amount of data google is collecting through chrome, people logged in their google account, etc . . . , is changing the results?

azn romeo 4u




msg:4368992
 3:16 am on Sep 30, 2011 (gmt 0)

Haven't worked on a site for 1 year. Come back to check on its stats, and it had climbed to 4.5 million pageviews a month, from 2 million.

A week ago I posted the first update to the site, and pageviews and uniques drop back to when I left the site a year ago. I am confused.

ohno




msg:4369035
 6:32 am on Sep 30, 2011 (gmt 0)

Urm, has anyone been onto GMT's today? Mine looks slightly odd!I have home at the top and some large icons which when clicked say nothing to report! These seem to link to the non www versions of our domains! Edited to add, I've now added the www versions and the site appears as a preview in the list, is there a way to post a picture on here? I was on there yesterday and we 100% had the www versions in the account! What on earth is going on?!

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