This year Google built tools to improve their DMCA response for "more than a dozen" industry partners. Now they intend to make those tools more widely available. From Google's Public Policy Blog.:
Acting on reliable copyright takedown requests within 24 hours. We promised to build tools to make it easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and Web Search), and to reduce our average response time to 24 hours or less for submissions using these new tools. We built the tools earlier this year, and they are now being successfully used by more than a dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search.
Our response time for these partners is now well below the 24 hour target. In the coming months, we will be making these tools available more broadly to those who have established a track record of submitting valid takedown requests. [my emphasis]
y'know, Google has some pretty good dupe content tools. If they just ran this on blogspot and put some filters in place they'd cut down on an awful pile of (C) infringement that they're deliberately contributing to.
One thing that I am having a hard time with DMCA, Google and Adsense, is that they will not act on it until they have received a notice that the "complainant has filed an action seeking a court order to restrain the counter-notifier's allegedly infringing activity."
If no notice is sent, then the page and the AdSense publisher is not removed from Adsense.
I'd love the infringer out, but 99.9% of the time, small businesses will not go to court and sue.
Thanks Tedster. But I'm so dumb that I don't even know what Google means by "content industry partners". Is it referring to sites that display Adsense? Or could it mean anyone like myself whose content pages appear in Google's SERPs ? Or something else.
dozen content industry partners who together account for more than 75% of all URLs submitted in DMCA takedowns for Web Search.
That really sounds extremely suspicious to me. If you’re claiming twelve companies account for 75% of the DMCA filings should you even be listing, indexing, or dealing with those companies in the first place. Those companies must have millions of Adsense pages in the index to make such an extraordinary trade-off.
Google will never tackle spam, scrapers, or copyright infringement properly because it would threaten their profits which were built on stolen content and putting Adsense on it to begin with.
As for the 24 hour thingy Google sends you a form letter acknowledging they received your complaint in that time period. Its related more to show for Congress than anything else, if questions are asked. When they actually act on the DMCA and whether it complies with the spirit of the law is a whole different matter.
Bottom line is no company in the world has received more DMCA’s than Google and most of those reported pages will contain Adsense.