I also chuckled over the 1,000 signals comment (what Google, you've only got 200 plus?) But even more, the entire thread does a great top level job explaining SEO in the modern age, where rigorous reverse-engineering of any search engine's full algorithm is pretty much a lost cause.
Can't help much but can do damage and are analyzed by a machine, that's not a glowing endorsement imo. He didn't say you'd suffer for not having them, or did he?
It was a wake-up call for me. I've got legacy pages where the keyword meta-tag is still there and was, can I say, adventurous?
I picked up on that the other day when I read it. I've never stopped completing the meta keywords "just in case" and especially so since it does not take me hardly any time to do.
I only use it for my widget synonyms some of which may have as many as 20-30 alternative valid trade names simply because of translations and common usage within a specific country.
I stopped bothering with the keywords tag ages ago - time to reconsider!
I have never quit adding relevant keywords to the page. I feel it helps me go over the most important ones again, and then gives me a good feel of how I have the content on the page to reflect the title, keywords and description. I guess I am a visual type of guy.
Same here. I have found some link directories and other sites make use of them to contruct tags and crosslinks. In some cases multiple backlinks from one submission were the result.
|I have never quit adding relevant keywords to the page. |
I also use it as a 'parking area' for the page's targeted keywords - the page is it's won record.
Sounds like he's saying that using keywords for their intended purpose is a plus, abusing them will bite you. And that is as it should be. A six hundred word page probably shouldn't have any more than 4-500 keywords, eh?
I've always treated meta keywords as a sort of short-form summary in which to emphasize the handful of terms that best describe the pages' reason for existence.
And that could be why I'm happy to see a few thousand hits a month while other sites get that many a minute. But I'll take my properly-directed traffic and be happy with it ... I'm just tickled that anyone reads my gibberish at all.
If someone also wants to click on an ad once in a while, that's fine, too. I only costs me about $100 a year to keep the site active so it's not like I need a huge conversion percentage for the site to liquidate its own expenses.