Msg#: 4346938 posted 1:55 am on Aug 3, 2011 (gmt 0)
I need a list, preferably xml or csv, of all the keywords used by visitors coming from search engines as well as the url they landed on. I can build a function to capture this data but before I do I wanted to know - does Google analytics provide this data already?
I've searched and I can find loads of keyword data and loads of url data but it seems there isn't any 'this keyword led to this page' data, unless I missed it. Is there a list I can download in there with BOTH keyword used and url landed on ?
Msg#: 4346938 posted 8:43 pm on Aug 3, 2011 (gmt 0)
This can be tough data to tweeze out of Google Analytics - and other commercial analytics packages as well. Seems like part of the problem is because one query phrase can send traffic to different URLs, so it's no longer a 1-to-1 model.
Msg#: 4346938 posted 9:39 pm on Aug 3, 2011 (gmt 0)
The information is easy to extract from your raw logs. Or, if you're only concerned with *that* search engine, from GWT. (The stuff you get if you download, not what you see onscreen.)
Seems like part of the problem is because one query phrase can send traffic to different URLs
Or: one query phrase can bring up more than one of your pages in search results, so it's the user's choice which one to grab.
The assumption is that most people will take the first one they see. So... Under what circumstances would a user go for a page that isn't the highest-placed one for that particular query? Is there something wrong with that page? Or with its snippet text? Is the search engine not doing a good enough job of reading the user's mind? Was the search itself imperfectly worded?
If people are ignoring your top-ten page and homing in on your #28-ranked page for the same query, you definitely want to know about it.
Msg#: 4346938 posted 7:40 am on Aug 4, 2011 (gmt 0)
Work smart... that info is in raw logs, which should be a part of hosting. Parse it out (I use Access and custom written queries) but use whatever works. The data is there. What to make of that data come from contemplating naval lint. (No Magic Bullets)