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Change a page's url to include keyword

 7:42 am on Jul 26, 2011 (gmt 0)

How would I go about changing a page's url to include a targeted keyword? right now it does not have this keyword in the url.

Here is what I will do:

  • Create a new page with the url I want
  • Copy and paste all the content from the old page to the new
  • Put a no follow in the robots.txt to the old page
  • I won't be using any 301 redirects

Any other suggestions and advice would be very helpful.


Robert Charlton

 8:06 am on Jul 26, 2011 (gmt 0)

If you can't use 301 redirects, I'd leave the urls alone.

Keywords in a url are IMO not a significant ranking factor (though when bolded they definitely draw the eye in the serps and therefore may help with click-throughs).

The small benefit of the keyword in the pathname is not worth the mess the approach you describe will create.


 10:00 am on Jul 26, 2011 (gmt 0)

I agree with Robert. Don't do it like that.

Another possibility would be to create the new page and leave the old page in place. Put a canonical tag in the old page that points it to the new page.

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