Shatner
msg:4343878 | 6:20 am on Jul 26, 2011 (gmt 0) |
--- Google changing the format of it's search pages to draw users away from basic search data. More and more users are click int shopping, news, twitter, friend recommendation options showing up mixed in with their search query results.
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dertyfern
msg:4343886 | 6:45 am on Jul 26, 2011 (gmt 0) |
I see significantly better conversions on Bing than Google for the past 6 months...don't get much Yahoo traffic.
I'm more convinced every day that Bing's results, while not necessarily better that Google's, are much more clear and don't serve to distract: people search, find, buy more readily.
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superclown2
msg:4343961 | 8:22 am on Jul 26, 2011 (gmt 0) |
By the time searchers reach your site they've already trawled through countless brandspam sites so they just keep going. My Bing conversions are so good I'm optimising for that SE now with a lot of my sites.
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Whitey
msg:4343964 | 9:05 am on Jul 26, 2011 (gmt 0) |
@Sgt_Kickaxe - More analytics insights are needed to narrow this down. Bounce rates , longtail , time on site , etc etc over the previous year.
Always lurking is the potential for Google to remove pages and sites that do not convert well by default - aka low quality. The trend you describe seems to reflect this - but users intent and other factors can play into the conversions a lot, as others are describing.
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mrmobility
msg:4343985 | 10:32 am on Jul 26, 2011 (gmt 0) |
I don't think you can know the answer just from analytics. Have a look at the sites being returned above and just below you for your key words as well of those on PPC. Are they as good or better than your offering?
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