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Organic CTR, do I try and improve it?

 10:54 am on Jul 25, 2011 (gmt 0)

Main keyword, avg position: 2.1 CTR: 9%

The CTR seems very low to me. My question is do I try and improve it by trying new snippets (page descriptions) and risk dropping in the serps because of the changes?



 5:46 pm on Jul 25, 2011 (gmt 0)

CTR depends on many factors and 9% might be a good CTR depending on your situation. That being said I personally would do some tests and try to maximize CTR especially for my money terms.

Remember there is not guarantee your rankings or CTR will stay the same even if you make no changes. Google makes many changes to the ranking algo and how they decide what the snippet will be.

I think a better question to ask is:
What changes should you make to improve CTR?


 6:14 pm on Jul 25, 2011 (gmt 0)

Is one likely to lose rankings because of a meta tag change? Hard to say, but I've never experienced this. Maybe if you changed it a whole bunch of times, who knows. But certainly, description is one easy way to increase your CTR, I'd give it a shot. Don't forget the noodp tag as well.

You might also try building backlinks :). moving from spot #2 to #1 is a good way to double your CTR.


 6:21 pm on Jul 25, 2011 (gmt 0)

Most organic CTRs are less now than in the past because of the layout changes that Google has made on its SERPs pages. This includes blending ads onto the top of the organic results and adding other options at the side of the page. So even a number 1 ranking brings in less traffic now than it used to.


 7:18 pm on Jul 25, 2011 (gmt 0)

You might also try building backlinks :). moving from spot #2 to #1 is a good way to double your CTR.

Don't get me started on this Wheel! Link building is coming along steadily. Done chasing after the top spot, it's a wikipedia dominated search, every time we move into the top spot within 24 hours wikipedia gets pushed back to #1. It's like when we move up there are alarms going off at the googleplex, "ALERT... ALERT... wikipedia has fallen out of a top position... ALERT... ALERT...".

#2 is a healthy spot for us revenue wise (since wiki doesn't sell anything) so I would like to work on the CTR. My fear though is making any changes to the description tag, worried that any changes could cause a drop in rankings. Don't know if it will or not but still have the fear, shouldn't be this way.

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