I've been thinking over this issue for the past couple of days.
Let's say I have a product page. This product has 30 reviews. Only 10 reviews are shown on the product page. Additional reviews are paginated with 10 on example.com/product.aspx?review=2 and so on.
Is there any advantage to having that content indexed? I imagine it would be considered "thin content", since there would be multiple pages about product A, but with slightly different content.
Would it be better to canonical those paginated reviews pages to the main product page? Or would more traffic come to those pages, since there is additional unique content. FYI, the paginated reviews page include the same sales copy, so conversions should be relatively similar for those who land on the main product page vs the paginated reviews product page.
The product information would be in each review page. I think I'm going to go ahead and say not to index these pages until I can see evidence that these kinds of paginated reviews pages help search traffic instead of hinder it.
Msg#: 4342716 posted 1:38 pm on Aug 26, 2011 (gmt 0)
This is an issue I am also struggling with. I have a site with local business reviews. The most recent 100 reviews per business are shown under the main description. Obviously, this takes care of the vast majority... But I do have some businesses with several hundred reviews (particular clubs or restaurants). I want to be able to show all the reviews, but am not sure if pagination is the best idea, and if I do paginate, I am not sure if I should include the business description on each page, or just the reviews.