|ccTLD websites - Duplicate Content|
Hey guys, I'm struggling to find a definitive answer regarding using duplicate content on ccTLD sites.
Our xyz.com site ranks well for most of our industry niche keywords, we will now be creating xyz.in website - duplicating most of the content, off course the American English will be tweaked to Indian English. Does Google penalize duplicate content in this situation? If so what are the best strategies that we need to adopt to avoid the negative effect. Thanks!
No negative effect. Matt Cutts has re-affirmed this, even recently. Localizing the language idioms in your content, currency names and so forth - that is the only piece I'm aware of.
Here a video about this from Matt Cutts [youtube.com ]
Notice his words: 'usually,' 'might,' 'tend to,' 'for the most part,' Jut thought to point it out. He suggests that a manual review will happen when he compared to practices of spammers, so keep it clean.
Starting in January 2009, Google started directing UK users to our co.uk site, US users to our .com site, and Indian users to our .in site. The sites are identical other than regional spelling differences. Before January 2009, Google was sending almost all the traffic to the .com site, but the .com site didn't appear to be penalized in any way.
|Notice his words: 'usually,' 'might,' 'tend to,' 'for the most part,' |
Standard public vocabulary. I've had to learn a bit of that practice myself. Often it just HAS to be that way - nothing much in SEO is 100& anyway, and peoplealways tend to run with anything he says -- usually way too far.