| 4:43 pm on May 31, 2011 (gmt 0)|
For now iframes still work that way. However, Matt Cutts mentioned a few months ago in a video that this may change in some situations at least.
So it's not the way I would go. Instead I would look at the coding for the entire page. If your visitors are making much use of the text link, maybe it shouldn't be where it currently is, you know?
Can you add text link to the thumbnail so that both image and text appear in a single anchor element? Does the image have an appropriate alt attribute?
| 5:29 pm on May 31, 2011 (gmt 0)|
Thanks for your reply.
|If your visitors are making much use of the text link, maybe it shouldn't be where it currently is, you know? |
I think you mean "aren't" instead of "are".
Hmmm.... It is in the first paragraph of content, so I am a little hesitant to move it. However, I will look to see if there is another part of the text where it reads better.
Can you add text link to the thumbnail so that both image and text appear in a single anchor element?
Yes, I do have some text in the anchor element that wraps around the thumbnail. My concern is that the text in that element is not optimized for anchor text - it is more of a sentence-long description of the picture (i.e., a caption), and not a two-worded keyword phrase (which would be optimum for anchor text).
the alt text for the image link is a description of the contents: "this is a photo of a widget base displaying the XYZ attribute." (where the words "widget base" would be my preferred keywords).
| 5:46 pm on May 31, 2011 (gmt 0)|
You're right about alt attributes. But imagine using some assistive browser technology like JAWS and hearing "This is a photo of..." over and over
|this is a photo of a widget base displaying the XYZ attribute. |
How about "widget base displaying the XYZ attribute"? I also don't think that exact phrase match in alt attributes is a big deal, especially if the entire phrase is there and in the correct word order.
< You're also right that I did mean "aren't">
| 5:49 pm on May 31, 2011 (gmt 0)|
So you're assumption is that more pagerank, or link juice, passes on a link that gets more clicks, as opposed to a link that doesn't drive traffic?
I believe that seems likely, even more so post-Panda, and do plan my seo on that assumption. But haven't seen that theory discussed much.
| 6:43 pm on May 31, 2011 (gmt 0)|
I thought his assumption was that anchor text only flows through the first link on a page with several instances of the same link. Now that I read the post over again, I see he didn't actually say that.
| 7:00 pm on May 31, 2011 (gmt 0)|
Wasn't there some discussion recently (within a few months) about adding a # to the additional links on a page to help avoid having them discounted?
| 7:04 pm on May 31, 2011 (gmt 0)|
<a href="otherpage.html" id="txtlnk">Important anchor text</a>
<a href="#" onclick="this.href=document.getElementById('txtlnk').href"><img src="compelling.gif"/></a>
My testing indicates that href="#" links are ignored by googlebot for pagerank calculation purposes.
| 7:09 pm on May 31, 2011 (gmt 0)|
Right - there's a significant technical difference between href="#" onclick... and href="page.html#identifier". It's the second one that appeared to pass anchor text influence.
| 7:15 pm on May 31, 2011 (gmt 0)|
There are a bunch of competing considerations here.
One question is whether the Reasonable Surfer model [seobythesea.com...] is at play here, and whether the Reasonable Surfer model affects which link the anchor text flows through.
Beyond that there's a question of Google's measures of user engagement, and how putting the most popular link on a page in an iframe might affect that (currently or in the future).
I don't think an iframe in this case is a good idea.
Google's "Reasonable Surfer" - Bill Slawski popularizes the concept
| 7:41 pm on May 31, 2011 (gmt 0)|
I should add also that anchor text influence and PageRank are entirely different things... and that the tests regarding anchor text flow did not, as I remember, have anything conclusive to say about PageRank flow.
I don't believe that anybody has nailed the PR question for sure... ie, how Google treats PR flowing through multiple links from page A to page B.
| 7:56 pm on May 31, 2011 (gmt 0)|
I believe I have nailed the question about multiple links and PR for sure. Multiple links to the same location only pass pagerank once. It works just like the anchor text influence that other folks here have measured.
| 8:02 pm on May 31, 2011 (gmt 0)|
deadsea - Thanks. A further question on that, though, is whether the denominator (in the division of PR calculation) is the total number of outbound links from page A or the total number of outbound links from page A to unique pages only.
| 8:24 pm on May 31, 2011 (gmt 0)|
|I thought his assumption was that anchor text only flows through the first link on a page with several instances of the same link. |
Yes, that was exactly what I was asking.