| 2:28 am on May 14, 2011 (gmt 0)|
Great to hear you've been unaffected, but why risk what's working with thin content?
| 2:40 am on May 14, 2011 (gmt 0)|
Just start adding them, it will take time to write descriptions so if you add a few hundred a day there will be no flags. Just make sure your descriptions are unique.
| 2:52 am on May 14, 2011 (gmt 0)|
|Obviously we're not going to be writing unique product descriptions for 200,000 products, so there will be quite a lot of duplicate content. |
I'd say put up the non-original descriptions only for your shoppers to browse, but not for Google to index. Use the meta googlebot no-index tag, or x-robots directive or even robots.txt disallow. But if you let Google index a couple hundred thousand duplicate descriptions you will risk destroying the good that you've already built up by getting a site-wide negative quality score.
| 3:40 am on May 14, 2011 (gmt 0)|
@ Tedster; Isn't duplicate content somewhat expected on e-commerce sites though? I have seen other PR<4 websites with similar number of duplicate pages that don't seem to be getting penalized. Going no-index on them is a tough call to make - lots of potential long tail traffic there that would be passed up...lots of internal anchor text not being counted as well.
| 4:09 am on May 14, 2011 (gmt 0)|
You asked for our advice, and that is mine. You can certainly roll the dies and see if it flies for you. And it might indeed work - there is little certainty with Google.
However, Google has been advising websites for several years not to duplicate merchandise descriptions that other sites are already using, or not to just reproduce manufacturer feeds.
| 12:08 pm on May 14, 2011 (gmt 0)|
|Google has been advising websites for several years not to duplicate merchandise descriptions that other sites are already using, |
Do you have a specific reference for that ?
Also ... do you think that Google takes into consideration the product appearing in the meta title, in terms of quality? I mean a thousand " red widgets" surely doesn't excite Google.
| 12:11 pm on May 14, 2011 (gmt 0)|
I do appreciate the feedback. I think my approach is going to be looking into what I can do to get enough unique content on each page, that Google could see some "value added" and not straight manufacturer dupes.
| 12:43 pm on May 14, 2011 (gmt 0)|
I work almost exclusively with ecommerce sites. I'd definitely noindex all those pages with the merchant descriptions to begin with; maybe customize the heck out of category pages. If you unleash 200000 thin/dupe content pages all at once, that's going to tip the balance of the overall 'quality' of your site something fierce.