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Google "Plus 1 button for websites"; are SEO and social merging?

 8:11 pm on May 10, 2011 (gmt 0)

Google gave a demo of the +1 button for websites. Looks like t is just a few weeks away. How could this affect SERPs?
[searchengineland.com ]



 8:16 pm on May 10, 2011 (gmt 0)

If anyone wants to be near the top of the line - here's the URL to sign-up for notification: https://services.google.com/fb/forms/plusonesignup/


 8:26 pm on May 10, 2011 (gmt 0)

And would the +1 vote by a visitor from Google be counted differently from the +1 vote by a direct visitor, I wonder.


 11:08 pm on May 10, 2011 (gmt 0)

Bing is apparently using FB likes. Maybe people aren't noticing but I have don't have FB like on my site and my traffic with Bing went up.

+1 can very easily be gamed and IMO this is Google's way to get site owners to promote Google's social network hoping to get high in rankings. Watch for google to start saying that this will help rank higher. Fine, that will get the site owners to add them, but what benefit is for the users to sign up?


 3:12 pm on May 11, 2011 (gmt 0)

IMHO Quality signals from social have been gaining in importance for search engine algorithms. It makes sense. Search engines will seek out any quality signal to help them determine the most relevant and useful serps.

Historically search engines have looked at backlinks, keyword density, heading tags and many other data points in the algo. Webmasters are very good at figuring out what signals will lead to a boost in the serps. This has lead to these signals being abused and manipulated (ie paid links). Social has not been abused as much. IMHO it is a cleaner signal and possibly more accurate in figuring relevancy.


 3:53 pm on May 11, 2011 (gmt 0)

Social has not been abused as much. IMHO it is a cleaner signal and possibly more accurate in figuring relevancy.

you bet...

there are several companies to address this new social love...it is a new revenue stream to some high profile guys...


 4:16 pm on May 11, 2011 (gmt 0)

Relevancy and social are far apart. Links from a page on the topic are more relevant.

If social is not abused, it can to some extent indicate quality, though it is not always true.


 4:22 pm on May 11, 2011 (gmt 0)

I will be putting the +1 button on my site; I signed up for notification of it, and as soon as it is released it will go live for any visitor to my site who cares to click it ...

Now here is the thing, whether or not it stays on my site is entirely down to my visitors. I put both the facebook and twitter buttons on my site: but with a two month test it became clear that 90 to 1 people clicked on a facebook 'recommend' button rather than the 'tweet' button.

It also became clear that there was little or no ROI for the javascript load time on my page for a twitter button to remain on my site, and it was removed, now I only have a facebook button, with a link to my brands twitter page only.

This is obviously what webmasterworld found out in reverse when they left the twitter button and removed the facebook 'like' button. And this makes perfect sense, tech savvy blogs do better with twitter, pure informational blogs with 'regular' visitors do well with facebook.

The google +1 button will have a two month trial period on my site, if it is more successful than the twitter button it will stay for a longer run, if it fails, then I will remove it and reduce page load times ... in all honesty I can not see it being as successful on my site as the facebook button, will it bring greater recognition in the SERPs?, 'dunno', but I am willing to trial it - ultimately though it is down to my visitors ... will they know what to do with it? and what it actually does when pressed?

Because right now I am unsure of its benefits, and I have researched as much as I can on it.


 5:02 pm on May 11, 2011 (gmt 0)

(Disclaimer - I was not affected by Panda - I'm just tired of bending over to please Google - whatever happened to "do nothing for us"?)

Won't be long... the pages of our websites will look like a NASCAR drivers uniform!

+1, Buzz, eMail
Like, Suggest, Share
Tweet, Stumble, Digg

WHEN will all this stuff stop being so darn segmented that we need 16 freakin accounts, and all this BS slowing our websites down?

"Hey Visitor, do you like this page?" "How about linking to it, Bookmarking it, +1 it, Buzzing it, or emailing it to a friend? No, well how about a Stumble or a Digg, maybe a Tweet then? Suggest it to your friends on Facebook, Like it, Share it?"

Lets see... My guess is that +1 will only work if a user is logged into "The Services" (Google Services) anyhow... why is it even needed? Smoke and mirrors to get more signups for "The Services"... not to help us. If you recall, we ARE NOT the customer! Why in the world any webmaster would think we need to help them in return is beyond me?!

Funny - we get a 3 month lead time on something that's going to help Google do its job better, like measure site quality and popularity... but we get bent over when the algo changes?! It will be a mighty cold day before +1 goes onto any of my own or my client websites.


 5:08 pm on May 11, 2011 (gmt 0)

You are right mhansen. Who knows what kind of tracking they will do with this +1... Google isn't a social site, then why do they want a separate +1?

are they going to display the number of +1 against the results in SERPS?

I hated when people started using the +1 here on webmasterworld. "Like it" is far more social and better than saying +1.


 6:14 pm on May 11, 2011 (gmt 0)

Here's the dilemma: what if you put it and barely anyone clicks on it? Should /will it be held against you?

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