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Do URL Shorteners Create Unintentional Doorway Page Problems?
gford

5+ Year Member



 
Msg#: 4299876 posted 3:50 pm on Apr 18, 2011 (gmt 0)

Hi All,

I had a site take a hit on the last go round with the Farmer world wide update and thought it worthy of posting as a new thread here.

The Problem: I have a reviews site that has tons of content written by my staff, lots of comments from real users on the post (the biggest begin over 750 comments to 1 post), etc.

But on these review pages I have multiple ways to generated revenue:
1. Adsense - OK, this is fine I am sure.
2. I sell a product through an affiliate. This is where the problem begins I am thinking and I have 3 ways of doing affiliate links.

2a. Amazon - straight forward html code taken from amazon associate account, should be fine...but who knows

2b. url shortener to an affiliate landing page using bit.ly, tinyurl, goo.gl, etc.. -- Is this a doorway? IMO no, as it seems no different than an adsense ad that goes to a page that sells a product 100% related to my page.

2c. For one particular product line, and this one seems to have got hammered the hardest of the whole site, I would do a link to another domain like this: someotherdomain.com/go.php?urltogotohere

I set this up because url shorteners would still show the referring page and I really didn't want the referring page to be known for my own private reasons, but nothing shady. Just "self preservation". Now THIS I believe is being considered a doorway page.

I believe links directly to affiliate pages, URL shortners, and of course a redirect through a middle-man domain are all "Technically" doorway pages and a form of penalty now perhaps?

I do believe the degree of penalty is different
1. Directly to affiliate site (e.g. amazon,etc..) lowest
2. url shorteners -- middle of the pack
3. middleman domain - leading the pack

All of this was to NOT deceive the customer but to stop other bad behaviour.

What is everyone's opinion on this?

TIA

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4299876 posted 5:08 pm on Apr 18, 2011 (gmt 0)

How is that situation a doorway page? Here is what Google has to say:

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

[google.com...]

gford

5+ Year Member



 
Msg#: 4299876 posted 5:20 pm on Apr 18, 2011 (gmt 0)

@Tedster - I am quite familiar with some problems done by people who have things similar to what I am personally experiencing who have been informed directly view WMT that they have doorway pages essentialy becuase their landing pages are "lead generations" and an affiliate sale is nothing but a lead generation IMO. I also did a lot of reading and if a page is not something a search engine would find/index and is used to funnel traffic through this could be considered a "bridge" or "doorway" to another site and is frowned upon.

I wish I could elaborate on the WMT issues I am aware of but I cant but was shocked to learn of this.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4299876 posted 8:48 pm on Apr 18, 2011 (gmt 0)

I cloak all my aff links, and haven't had any problems with it, as do many of my friends.

gford

5+ Year Member



 
Msg#: 4299876 posted 1:30 pm on Apr 19, 2011 (gmt 0)

@netmeg -- that is what I though also. Do you do any middle-man websites on your redirects? so for me its like so:

my landing page --> somedoman.com/go.php?urltogoto -> affiliate landing page?

I don't use anonym.to but I believe it does much the same as what my my home brew site does.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4299876 posted 3:37 pm on Apr 19, 2011 (gmt 0)

Nope.

gford

5+ Year Member



 
Msg#: 4299876 posted 3:58 pm on Apr 19, 2011 (gmt 0)

That is why I am thinking the way I was doing it (removed it just last few days) may have been flagged as using a doorway page..i am not sure though..

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