homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

Backlinks to homepage or multiple pages?

10+ Year Member

Msg#: 4296470 posted 10:06 pm on Apr 12, 2011 (gmt 0)

For the last 10 years, our site focused solely on baseball widgets. We recently added football widgets to our site.

We have 3 pages that could be candidates for backlinks. Our home page (discusses baseball and football widgets), a baseball widget specific page, and a football widget specific page. The homepage has links to each of these pages.

We have a lot of links out there to our homepage from other sites. Some of these 3rd party sites are related to baseball, some of them are related to widgets.

We are now seeking backlinks related to baseball, football, and widgets. Would we be better off pointing all these backlinks to our home page? Or should we point only the widget backlinks to our homepage, while pointing the football backlinks to oursite.com/football.html and change the baseball sites to point to oursite.com/baseball.html ?

Thanks in advance for any advice you can offer.



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4296470 posted 3:02 am on Apr 13, 2011 (gmt 0)

if you can get backlinks to internal pages, then assuming a decent linking structure in your navigation, the link equity from internal backlinks will circulate throughout your site. Healthy sites usually end up attracting backlinks to some internal pages.


Msg#: 4296470 posted 5:23 am on Apr 13, 2011 (gmt 0)

My preference is deep links to internal content hub pages. 1) Gives me an alternative location other than the home page to promote site content, and I can theme the internal hubs to the specific widget. 2) Makes it a little harder for competitors to see all the links that help me.

I have been thinking my preference is a bit old school and it does not match Bing's SEO recommendations of three links deep from home page (if they only consider one page as a site "home" page). But Bing is not Google and I deal with Bing separately.


10+ Year Member

Msg#: 4296470 posted 4:21 pm on Apr 13, 2011 (gmt 0)

Thanks for the responses. From a user perspective, I feel the 3 page approach makes more sense as well. I didn't want to do this though if it would hurt our juice though.


WebmasterWorld Senior Member planet13 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

Msg#: 4296470 posted 5:14 pm on Apr 13, 2011 (gmt 0)

This is more psychology than SEO, but...

I would just kindly suggest that you should ask that the site to link to the most appropriate page on your site; The page that their visitors will find the most helpful.

As a site owner, I would be a lot more receptive to linking to a site if the owner of the site took the trouble to tell me about the page on their site that would best compliment the material on my site.


Msg#: 4296470 posted 8:17 pm on Apr 15, 2011 (gmt 0)

I totally agree with @Planet 13.

Deviating away from SEO try to think outside to box a little - think from a users perspective. Which page would be most beneficial for a user? That should be the page which you want to list within search therefore that will be the page to which you should acquire relevant links.

As Planet13 quite rightly said, that would be the page which would potentially be more receptive to natural external links.

Sorry, just thought I'd emphasis the points :-)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved