|Do URL shorteners pass anchor text? - Matt Cutts video|
Matt Cutts video uploaded on Apr 11, 2011....
Do URL shorteners pass anchor text?
Yes, as pretty much all of them have 301 redirects. Starting at about 48-seconds in, Matt gives some insight into how Google might pick them up even though Twitter web pages are nofollowed....
|...Now, just to let you know, if you look at Twitter's web pages, many of those links have a nofollow link, so those links that are on the web page may not flow PageRank, but we may be able to find out about those urls some other way, maybe a data feed or something like that. But just url shorteners, as far as how they relate to SEO, are not necessarily unfriendly at all. The vast majority of url shorteners have a good uptime, and also pass PageRank and anchor text, because they have a 301 redirect. |
I also noticed that fuzzy area in the video. As many people have observed, Twitter's web pages use nofollow, and that means no PR flows whether the URL is shortened or not. But Google also has the full Twitter Firehose - and I can confirm that the Firehose data feed does NOT include nofollow information.
So now the question becomes how Google treats links in feeds, compared to links in the content area of a web page.
Don't drink the Google kool-aid regarding No-follow, No-follow will and do have an effect on serp's, they may not pass PR but they will push your site.
No PR does not mean no SERP effect.
When it comes to kool-aid, I don't like Google's flavor or the flavor served up by their constant critics, either.