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Google ramps up Places with Prices - how can natural SERPs compete?
Whitey




msg:4295176
 1:27 am on Apr 11, 2011 (gmt 0)

Apparently Google Places is ramping up with prices now being shown with hotels . There was an experiment about a year ago. More info can be seen here [searchengineland.com...]

Do members think this will spill over into other verticals and how can natural SERP listings compete?

 

CainIV




msg:4295201
 2:43 am on Apr 11, 2011 (gmt 0)

Just wait until Google displays their own FREE version of a hotel booking engine integrated right in their own results for users, and then monetize the results page.

Sgt_Kickaxe




msg:4295203
 3:15 am on Apr 11, 2011 (gmt 0)

I think it will absolutely spill over into every vertical Google thinks they can make a buck from, so long as it passes the "benefits users" sniff test.

The best algo would require no 3rd party websites at all, isn't that what G is aiming for ?

chrislloyd515




msg:4295243
 6:04 am on Apr 11, 2011 (gmt 0)

This article doesn't even mention that they're also creeping into actual search adverts, I've not seen this reported elsewhere so I've put a few screenshots here...

[imgur.com...]

Basically you can do an availability and price check from the advert!

Whitey




msg:4295258
 7:45 am on Apr 11, 2011 (gmt 0)

a hotel booking engine integrated right in their own results for users, and then monetize the results page

Google is in that position now using a 3rd party technology to enable it. [tnooz.com...] . Direct deals with major chains may already be in place.

The result could be the same as any meta search engine, which ports out onto OTA's. But really i wonder why Google would even deal with OTA's or similar.

The OTA's would have to respond with fierce deals to pay for ever increasing PPC pricing, which would force chains to go direct to Google on their upcoming places technology in order to distribute initially at a lower rate on Google Places. Gradually Google can take more of the share.

For me it's a waiting game whilst Google repositions itself, before pulling the lever on the next strategic level when it's control becomes stronger.

Other verticals seem to be moving into this vortex. Basically any major vertical that has "comparison" technology as it's core value proposition is fair game - because Google can do it directly. Restaurants is one that i watch carefully from the supplier and web side. There must be countless others.

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