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+1 really counts - Larry Page ties bonuses to social media success
Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4294075 posted 10:55 am on Apr 8, 2011 (gmt 0)

Larry Page has tied the staff bonuses to the success of Google's push into social media ..staff are "encouraged" ;-) to push +1 and other social media efforts from Google onto friends and family.

According to Business Insider, Chocolate Factory boss Larry Page has made 25 per cent of staff bonuses contingent on social media success in 2011. The company-wide memo was sent on Friday.

Employees – including those with no involvement in the company’s social media products – must test them and provide feedback, the memo reportedly said.

[theregister.co.uk...]

[edited by: tedster at 7:02 pm (utc) on Apr 8, 2011]
[edit reason] fix typo, add quote [/edit]

 

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4294075 posted 5:47 pm on Apr 8, 2011 (gmt 0)

It's not news to me that Google wants a strong hold on social media. But so far I haven't see many Googlers making good use of social media. Sparely posted blogs and Twitter accounts that are vapid seem to be the rule.

Before they can build something that really works, they need a core group that understands what "works" actually means - not just that this shiny object you desire would generate data to play with.

dstiles

WebmasterWorld Senior Member dstiles us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4294075 posted 10:19 pm on Apr 8, 2011 (gmt 0)

Good way of reducing the bonuses bill, though. :)

walkman



 
Msg#: 4294075 posted 1:00 am on Apr 9, 2011 (gmt 0)

Social will threaten search too since 'likes' that can be the new PR

crobb305

WebmasterWorld Senior Member crobb305 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4294075 posted 3:29 am on Apr 9, 2011 (gmt 0)

Is there any indication that Google reads the iframed Facebook "Like" count when it is presented on a webpage? I see a site in my niche who has put up a "Like" button, but it uses the url for example.com (http://www.facebook.com/widgets/like.php?href=http://example.com) 58,000+ fans. Can Google read that number? This is all foreign to me, but this page has outstanding rankings across the board.

Sorry, I know this isn't directly related to the +1, so a bit off topic, but I am scratching the surface of the social marketing stuff tonight. Just trying to get my bearings.

mrguy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4294075 posted 3:55 am on Apr 9, 2011 (gmt 0)

The problem is unless they find a way to work with Facebook, it is doubtful that the current users of Facebook will abandon their friends, likes, etc with Facebook to make the switch to Google social.

Google is a little late to the party just like Microsoft came late to the search party.

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4294075 posted 10:07 am on Apr 9, 2011 (gmt 0)

Larry will achieve a highly skewed scoring that might help people in the lower Bay Area. Their friends are likely to include their own demographic, while their families would be thinly spread across the remaining segments.

I am having trouble finding Google Search results for +1 - lots of results for "1"s. Using a backslash and quotes makes no difference. :) The plus operator isn't going to help this feature at the moment.

frontpage

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4294075 posted 11:54 am on Apr 9, 2011 (gmt 0)

Face it Larry, you missed the boat on Facebook. No one uses Google Buzz and now this +1 will be another distraction to search.

pitbullfan



 
Msg#: 4294075 posted 12:57 pm on Apr 9, 2011 (gmt 0)

I agree. G should focus on what they're good at. SEARCH! Though I do like the apps and android too.

Forbin001



 
Msg#: 4294075 posted 1:06 pm on Apr 9, 2011 (gmt 0)

I read an article over the past few days, the guy was discussing +1, he said google was 'functional and not recreational'

chrisv1963

5+ Year Member



 
Msg#: 4294075 posted 3:07 pm on Apr 9, 2011 (gmt 0)

Google missed the social media boat and they will never be able to catch up with Facebook and Twitter. Google used to be good at search, but messed things up with panda. Google's future might not be too bright.

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