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301 redirects - Changing an entire site, is it possible?

 8:50 pm on Mar 28, 2011 (gmt 0)


We're changing our entire site(design and navigation wise) and we were wondering what would be the best approach to keep our pages indexed and our page rank/links intact. Are 301 redirects the way to go? Like, we have a page URL like "/our-products.php" and on the new navigation it'll be something like "/products/list.php". Our contetn is going to be almost the same(we're updating it too but not that much).

Thanks in advance!



 9:30 pm on Mar 28, 2011 (gmt 0)

Yes, it's very possible and 301 redirects for any content you are keeping is the way to go. You may find a lot of guidance from this discussion: Site Re-launch Checklist [webmasterworld.com]

To succeed requires technical exactness in many areas if you hope to avoid an extended loss of search traffic.


 10:01 pm on Mar 28, 2011 (gmt 0)

Rule order will be very important. No request should ever result in a multi-step redirection chain. This will need very careful design and very thorough testing.


 9:46 am on Mar 29, 2011 (gmt 0)

Wow, thank you so much guys! I'll take a look at that checklist and will be back if things get ugly, hopefully they will not!

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