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Can I target different country Google indexes with one site?
FranticFish




msg:4288564
 3:59 pm on Mar 28, 2011 (gmt 0)

Few questions on the latest on being found overseas...

First, is there any way to reliably target different regional indexes with one site? As far as I can see in WMT, you can set one country only, and only have a choice if you have an 'international' domain such as .com, .info

Is there any way around this with subdomains?

Second, advantages to country-specific domains and hosting. As far as I can see, wherever you host and whatever your domain extension you will be included in the international results of any regional Google (at least for the terms I've tried the results were pretty similar). However I saw radically different results in the country-specific indexes.

So, for example, if a searcher in Google.fr clicks 'Pays : France' then how important would the following be:

- French hosting,
- a .fr domain,
- links from sites hosted in France
- links from sites in French

Particularly interested in hearing if the reality differs from Google's stated policy on this, as I know that in the past at least Google has got this very wrong on occasion. I remember the Google.co.uk 'UK sites only' bug that saw sites like ITV.com excluded from the index altogether for months.

 

Leosghost




msg:4288591
 4:50 pm on Mar 28, 2011 (gmt 0)

So, for example, if a searcher in Google.fr clicks 'Pays : France' then how important would the following be:

- French hosting,
- a .fr domain,
- links from sites hosted in France
- links from sites in French


Extremely important.

HuskyPup




msg:4288598
 5:00 pm on Mar 28, 2011 (gmt 0)

First, is there any way to reliably target different regional indexes with one site?


It's becoming increasingly difficult and if the first signs of the Google.co.uk Panda roll out are correct then it is going to be even more difficult.

I am seeing long-established UK .com sites being removed from their new results or so far down no one would go, gone, simply gone for all intents and purposes.

FranticFish




msg:4288764
 11:06 pm on Mar 28, 2011 (gmt 0)

Thanks for the replies guys, looks like a site per country is the way to go.

phranque




msg:4288850
 4:54 am on Mar 29, 2011 (gmt 0)

if you are using a gTLD instead of a ccTLD, you can create multiple "sites" in GWT by specifying the various geo-targeted subdomains/subdirectories and then use [Site configuration/Settings/General settings/Geographic target] in GWT to assign a target country for each subdomain/subdirectory.

FranticFish




msg:4288874
 8:24 am on Mar 29, 2011 (gmt 0)

I see, yes, you add the subfolder/subdomain as a separate site and then geotarget that. Thanks.

jamie




msg:4288876
 8:30 am on Mar 29, 2011 (gmt 0)

hmmm, playing devil's advocate here...

if for example you have a co.uk and .com and specify co.uk for the uk and .com for america. what about the australians, scandinavians, dutch and many others who read excellent english. this would cut you off from those countries?

FranticFish




msg:4288963
 12:26 pm on Mar 29, 2011 (gmt 0)

From what I can see, no.

The default in all Googles I've seen is to search 'the web' - and no matter where you're seen to be primarily based you can feature in that index. It does appear to have a certain country-specific slant though.

So in your example, I believe that it's only when a searcher toggles their results to see 'pages from the Netherlands' that your .co.uk and .com would not be seen.

SEOsoon




msg:4288983
 1:33 pm on Mar 29, 2011 (gmt 0)

The story might change at the moment when we will get new top level domains like example.newyork or example.ohio ...

phranque




msg:4289595
 4:47 pm on Mar 30, 2011 (gmt 0)

if for example you have a co.uk and .com and specify co.uk for the uk and .com for america. what about the australians, scandinavians, dutch and many others who read excellent english. this would cut you off from those countries?

.uk is not a generic TLD and implies UK by default.
.com is generic and would not be cut off from others/worldwide.
only the specifically geotargeted subdirectories/subdomains of the .com would be filtered for those locales.
any content not in a targeted hostname or subdirectory would remain generic/worldwide.

jamie




msg:4289952
 6:08 am on Mar 31, 2011 (gmt 0)

many thanks phranque - that is very good to know!

Corrine




msg:4317387
 1:17 pm on May 25, 2011 (gmt 0)

So if I have geotargeted subdirectories for .com do I still need to concern myself with the country I am hosting my domain

aakk9999




msg:4317703
 11:48 pm on May 25, 2011 (gmt 0)

So if I have geotargeted subdirectories for .com do I still need to concern myself with the country I am hosting my domain

It may affect the root (home page) if the root is untargeted.

It may also affect all other pages that do not sit in a country-specific folder.

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