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March 12, 2011 Traffic Decline?

 5:17 am on Mar 14, 2011 (gmt 0)

has anyone noticed a sharp decline on past Saturday? (not routine decline of sat & sun)

we have witnessed 6% decline from all over the world

anyone else seen this?



 5:35 am on Mar 14, 2011 (gmt 0)

The earthquake and tsunami in Japan maybe? See [webmasterworld.com...]


 5:45 am on Mar 14, 2011 (gmt 0)

For me spring break makes a big difference. College kids are off partying, parents have to watch their out of school kids and families are going on vacation.

I always have a slight decline in traffic on certain sites this time of year.


 6:32 am on Mar 14, 2011 (gmt 0)


any other possibility? may be "the Panda" is getting more comfortable :)


 6:41 am on Mar 14, 2011 (gmt 0)



 6:43 am on Mar 14, 2011 (gmt 0)

The Panda is only a US critter right now. Quietly chewing on eucalyptus and contemplating a new layer.


 7:11 am on Mar 14, 2011 (gmt 0)

I have noticed this too.
Personally I have watched the earthquake and tsunami in Japan, figured if im doing it everyone else is too.
Some sales are coming back today, if a reactor doesn't blow up, I guess traffic will be back to normal soon.


 7:59 am on Mar 14, 2011 (gmt 0)

yes The Panda is only in US more spring outing


 8:26 am on Mar 14, 2011 (gmt 0)

The Panda is only a US critter right now. Quietly chewing on eucalyptus and contemplating a new layer.

We're all waiting for the big sneeze [youtube.com], aren't we?


 4:47 pm on Mar 14, 2011 (gmt 0)

Day light savings? That always messes with my hourly comparisons...


 4:49 pm on Mar 14, 2011 (gmt 0)

It's likely a combination of everything that happened this weekend - Japan, DST changes, and spring break.


 4:52 pm on Mar 14, 2011 (gmt 0)

Pandas spend most of their time with eating and bowel movement ;)


 4:57 pm on Mar 14, 2011 (gmt 0)

Yes, notice this too, 10% decline on Satuday


 5:19 pm on Mar 14, 2011 (gmt 0)

"we have witnessed 6% decline from all over the world "

6%, IMO, can be from Japan, dst as others said.


 5:23 pm on Mar 14, 2011 (gmt 0)

Do you still experience it ? I'm still down about 3%


 5:31 pm on Mar 14, 2011 (gmt 0)

I think the earthquake in Japan played a role, as many were glued to the news, etc. But also, the change of seasons may be playing a role. Here in the northern hemisphere, as we approach spring, many schools are out for spring break, and many others with cabin fever are getting out to enjoy the warmer weather.

As the southern hemisphere approaches autumn, many of them may be enjoying the final days of summer. I always see a slight dip in traffic around mid March -- even into early April given that not all schools observe spring break simultaneously. April 15 is often another dip, when everyone in the U.S. is doing their last-minute tax returns (of course this year, we get a couple of extra days to file).

[edited by: crobb305 at 5:36 pm (utc) on Mar 14, 2011]


 5:36 pm on Mar 14, 2011 (gmt 0)

Could be the world is more intrested is the suffering that is going on in Japan not to say the possibility of a meltdown that would have dire effects on the world, than surfing the net for something non necessary. I would chill out guys jeeze a 6% drop I didn't know webmasters were so into the traffic thing to worry about 6%.

Sorry if I am kinda harsh just this is something any webmaster should have figured out.

Meltdown is 3 reactors. [foxnews.com...]

This is going to be a monster.


 5:49 pm on Mar 14, 2011 (gmt 0)

Gorgwatcher, if you market globally, I'd say 6% could certainly be the result of the tragedy in Japan as BwnBwn says. My sites are focused on the U.S., so my slight dips in March are always related to nice weather/spring break.


 6:38 pm on Mar 14, 2011 (gmt 0)

Global traffic up for all my sites especially to China and India with enquiries for, understandably, huge quantities of construction materials etc.


 2:42 am on Mar 15, 2011 (gmt 0)

I saw a dropped as well. Lots of good basketball this weekend with NCAA conference tournments. However, the % of traffic by search engine didn't change. All search engine traffic was down about the sa,e.


 5:26 am on Mar 15, 2011 (gmt 0)


yes....we do! and i guess the effect is getting back to normal...


 4:27 pm on Mar 15, 2011 (gmt 0)

over here, we didn't notices as much of a decline but we have definitely noticed a shocking decrease in conversion. 90% of our Google traffic is long tail and it has dropped but only very slightly. We are an e commerce site so we luckily haven't been effected by Panda as far as we can tell. WE had a discussion her at our offices this morning ad we believe our conversion decrease could be due to Spring Break, however our loss in conversion is coming from all over the world, not just USA.

Still looking into it.


 1:59 pm on Mar 16, 2011 (gmt 0)

Woah! This morning we took a look at our Analytics and it looks like we just lost a good portion of our Google traffic. Google normally takes up about 60% of our 'daily pie' and this morning it is only at 50%. This is highly unusual. This is after a few days of increasingly low conversion.

Could it be a penalty of some sort? We've made no changes to the site in 1 month other than continuing to add new products to the front page.

Anyone else experiencing a decline on March 16th?


 3:29 pm on Mar 16, 2011 (gmt 0)

MelssaLB, do you see an increase in direct traffic?


 3:34 pm on Mar 16, 2011 (gmt 0)

I too see the search share to have dropped by 10% since this update. But i see a substantial increase in the share of direct traffic making the overall traffic to remain more or less the same.

Note that our US traffic has slipped 50% since the panda update, but analytics shows our overall traffic to be almost the same as before panda.


 4:36 pm on Mar 16, 2011 (gmt 0)

indyank, no increase in direct traffic, its a flatline for the past week. We had an increase in referrals yesterday but that was due to a regular increase in Tuesday social site activity.

As the day goes on the percent of Google traffic continues to plummet.

Not to mention, we are an ecommerce site and it seems that we've been once again pushed out of the top 3 of many of our Google shopping results by Amazon.


 5:47 pm on Mar 16, 2011 (gmt 0)

I was just checking analytics for one of the sites I work with and there was definitely a sharp drop in Google traffic on March 12 - to the lowest level in more than a year.

Traffic began rebounding the very next day and now the levels are in line with past weeks. So I'd agree that something happened on March 12 at Google. But since it stopped happening almost immediately, I don't think I'll be analyzing it in any depth.

azn romeo 4u

 6:25 pm on Mar 16, 2011 (gmt 0)

March 12 was the highest recorded day ever for me on one of my sites.

Also after that day, my average visitors and page views seem to be at an all time high.

I'm raking in more money in adsense in 5 years, even more than when YPN freshly came out.

*knocks on wood* I want this to continue forever.


 7:20 pm on Mar 16, 2011 (gmt 0)

Spotted a massive drop for one of my sites starting on March 12th in webmaster tools. Looks like really frightening stuff, but I'm not the least bit worried.

I don't use Google Analytics. Instead I analyse my own log files every Sunday morning. I've seen the webmaster tools page do strange things before which have related in no way at all to actual traffic or actual Google referrals.

Just a thought. Are you sure you have the killer traffic drop? Or is that just what some third party that isn't working from your actual stats is telling you?

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