|Should I worry about low PageRank if actual rankings are good?|
I rank well for my targeted keywords and I get my pages cached by Google frequently. For most of my targeted keywords, I rank between 2-5. The page rank of my home page is 2...
Should I be worried about Page rank? Is it because of my "2" page rank, I am placed in second position rather than first for most of my pages? My pages get cached more than a couple of times daily.
So even if you said to yourself "Yes" I am going to worry - this would mean what? Devoting more time to link building, or adding/improving your sites content?
Having a Page Rank of 2 will not mean you will be placed 2nd in the search rankings - otherwise having a Page Rank of 1 would mean you'd be top!
It sounds like you are doing well without considering what the 'tool bar page rank' currently shows. To get even better results, you could try the two main techniques stated in the 1st paragraph.
I know the higher the page rank, the better it is.
My question is, should I make a conscious effort to improve my page rank, or should I work on other things like improving my content.
Also, is it because of the low page rank, that my site is positioned second instead of first for a long time for certain keywords.
And the answer to question #2 is "maybe, but probably not." Seriously, ranking is about relevance most of all, and PageRank has nothing to do with relevance. It's what Google has called a query-independent factor.
Yes, PageRank might be the deciding factor when two URLs are close in all the other ranking factors. But that's real PageRank, the kind that is calculated to many decimal places in Google's private back end. It's not the kind of PR you see on the toolbar, which many people call TBPR. Your actual PR is changing daily, but you can't see those changes reflected on the toolbar.
Now to question #1. PageRank is a particular measure based on links - so should you have links in mind for your daily work? Sure. But since we can't watch daily changes, there's no way to actually focus on PageRank itself. If you do, it will drive you crazy and distract you from building a great website.
I can provide you with several pagerank 5, 6 and 7 examples that get 2-3 visitors a day and I can provide you with pagerank 0,1 and 2 pages that get 15,000 visitors a day.
Pagerank is to rankings as popularity of topic is to traffic. they SEEM related but they aren't. Actually in my favorite niche the BEST sites are no higher than PR4 so getting incoming links of higher PR is a rarity :-)
|My question is, should I make a conscious effort to improve my page rank, or should I work on other things like improving my content. |
Just having a higher PageRank number isn't something I'd worry about.
The best long term strategy, I feel, is to work on content, but to also promote it. Particularly if you have some new content that is especially good, try to get it noticed. Social media, word of mouth, personal networking, letters, phone calls, etc, all can help.
Promote your content to high quality sites which are relevant to yours. Don't chase after PageRank just to get higher numbers. The Toolbar is not a precise or up-to-date indicator of PageRank, and PageRank is just one of many link-related factors. If you've chosen well, that link from a relevant, good quality site will grow in importance over time.
For the most part, I suggest that you leave the wording of anchor text to the sites that link to you.
Personally, I have uninstalled the toolbar and don't even know what page rank any of my sites are. I doubt I have any that are over PR 4 but the combined traffic comes out to millions of page views a month.