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Test Results: Google's Value of HTML Attributes in Links
Errioxa

5+ Year Member



 
Msg#: 4265397 posted 10:25 pm on Feb 10, 2011 (gmt 0)

I'm testing the value that the atributes HTML into the links have in Google. What do you think about these results?


indexed => linked page not rank in serps
ignored => without results in Google
ranked => linked page rank in serps



The first test was an image and text into <a element, the code is:
<a href="keyword1.html" title="keyword2"><img src="keyword3.gif" alt="keyword4" title="keyword5"> keyword6</a>

Results

Filename: keyword1 is indexed (linked page not rank in serps)
Link title: keyword2 is ignored
Image name: keyword3 at the moment is ignored in search of the web, but this keyword is indexed in Google Images.
Image alt: keyword4 is indexed
Image title: keyword5 is ignored
Anchor text: keyword6 is ranked and indexed



The second test consisted of two links, the first is an image to URL1 and the second link is a text to URL1 The code is
<a href="keyword1.html" title="keyword2"><img src="keyword3.gif" alt="keyword4" title="keyword5"></a> <a href="keyword1.html" title="keyword6">keyword7</a>

Results

Filename: keyword1 is indexed
Link title: keyword2 is ignored
Image name: keyword3 at the moment is ignored in search of the web, but this keyword is indexed in Google Images
Image alt: keyword4 is ranked and indexed
Image title: keyword5 is ignored (now this is indexed becouse it had writed at the comments)
Link title: keyword6 is ignored
Anchor text: keyword7 is ranked
and indexed


The third test was similar to the second test but I have added other keyword at the end of the anchor text. The code is:
<a href="keyword1.html" title="keyword2"><img src="keyword3.gif" alt="keyword4" title="keyword5"></a> <a href="keyword1.html" title="keyword6">keyword7 anchor text keyword8</a>

Results

Filename: keyword1 is indexed
Link title: keyword2 is ignored
Image name: keyword3 not used in this test, the filename is a common name
Image alt: keyword4 is ranked and indexed
Image title: keyword5 is ignored
Link title: keyword6 is ignored
Anchor text: keyword7 is ranked and indexed
Last word anchor text:keyword8 is indexed but this key isn't ranked! :o



The image name (src="keyword.gif") and file name (href="keyword1.html") will be indexed, but this has a very low value in the algorithm by rank in the serps.

The title atributes into <a title=”keyword” and <img title=”keyword” elements are ignored by Google and neither are indexed, nor rank in the serps.

 

aakk9999

WebmasterWorld Administrator 5+ Year Member



 
Msg#: 4265397 posted 1:05 am on Feb 11, 2011 (gmt 0)

Interesting... I have some questions on the title element of the keyword1.html page.

- Did the title element of the keyword1.html include any of the keywords tested, if so which?
- Did the title element of the keyword1.html include any synonyms or related keywords of any of the keywords tested?

The same questions also with regards to the body copy of the keyword1.html?

[edited by: tedster at 6:02 pm (utc) on Feb 12, 2011]
[edit reason] reparing a technical problem [/edit]

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4265397 posted 1:10 am on Feb 11, 2011 (gmt 0)

I last tested title attributes several years ago - with the same result as you just got. They don't seem to be in play at all.

< repairing a technical problem >

[edited by: tedster at 6:04 pm (utc) on Feb 12, 2011]

aakk9999

WebmasterWorld Administrator 5+ Year Member



 
Msg#: 4265397 posted 1:19 am on Feb 11, 2011 (gmt 0)

Tedster, a question - whilst the tests show the title attribute it is ignored as a "positive" ranking factor, do you think it can in fact contribute to OOP as a negative ranking factor if abused?

We had a problem what we thought was OOP with a site about 2 years ago and the most of changes to do with fixing it was removing keywords from title attribute which *seemed* to fix it.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4265397 posted 1:55 am on Feb 11, 2011 (gmt 0)

I haven't seen an evidence of that - I've seen pages where it certainly seemed like attempted title attribute spamming was in play, with no apparent effect in either direction. However, your experience is an interesting one to add to the pile.

Errioxa

5+ Year Member



 
Msg#: 4265397 posted 2:54 am on Feb 11, 2011 (gmt 0)

aakk9999 sorry this line...is confused

Each keyword is different and invented (no results in google)

aakk9999

WebmasterWorld Administrator 5+ Year Member



 
Msg#: 4265397 posted 3:36 am on Feb 11, 2011 (gmt 0)

I guessed so, but what I was wandering was what was your <title> tag of the keyword1.html page whose ranking you have checked in your tests. If all keywords were invented then I guess there was no influence at all with regards to other on-page factors.

Errioxa

5+ Year Member



 
Msg#: 4265397 posted 10:21 am on Feb 11, 2011 (gmt 0)

I was surprised by the third test

<a href="keyword1.html" title="keyword6">keyword7 anchor text keyword8</a>

Keyword8 don't rank in Google the Page(b) !
The positionof the keyword in anchor text is very important?

cwendy



 
Msg#: 4265397 posted 1:29 pm on Feb 11, 2011 (gmt 0)



I was surprised by the third test

<a href="keyword1.html" title="keyword6">keyword7 anchor text keyword8</a>

Keyword8 don't rank in Google the Page(b) !
The positionof the keyword in anchor text is very important?


WTF? This can't be right... thanks Errioxa for the tests; but the linked-to page not ranking for keyword8 if unbelievable! The only explanation I can come up with is that 1) your keywords were soooo long that you passed the cut-off for anchor-text OR 2) google has done major tweaks I have completely missed!

I'm off testing.

FranticFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4265397 posted 2:00 pm on Feb 11, 2011 (gmt 0)

Last bunch of tests I did I found that Google counted unlinked alt text too.

Scott_F

10+ Year Member



 
Msg#: 4265397 posted 3:50 pm on Feb 11, 2011 (gmt 0)

Thanks for this, Errioxa. I'd be interested to see similar testing on image alt vs. link text. I couldn't find anything like that on WW or anywhere else. It would be nice to get some controlled evidence to check the prevailing belief that real HTML text has more weight.

Josuah1973



 
Msg#: 4265397 posted 6:45 pm on Feb 11, 2011 (gmt 0)

Could be interesenting to test also the alt attribute on a link, without any image.

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